When we initially take on a new client, one of the first things we always check is to see if Google Analytics has been correctly implemented. We regularly see websites which have the Google Analytics Tracking Code (GATC) implemented incorrectly. You will be amazed at some of the scenarios including only adding half the code, or only adding the code to a selection of pages.
Very often if the Analytics Account isn’t recording the data it is normally due to the tracking code not being implemented correctly on every page. It needs to be every page otherwise nothing will be recorded. Don’t forget to add the code to your 404 page so you are able to monitor how often your error page is shown.
No Tracking Code = No Data!
