Posted in Search Engine Optimisation (SEO)
Google have been busy shaking the sandy foundations on which the old school of SEO teachings were built. The Google Caffeine [see: Is Google Caffeine the SEO Killer?] and Vince algorithm updates look set to move the goalposts, whilst the unceremonious way in which PageRank was evicted from Webmaster Tools [see: Is PageRank Still Relevant], all indicate that the times may be a changing.
But despite the changes, has anything really changed? By abandoning PageRank Google simply reinforced a message that they had been telling the world for years – “don’t become preoccupied with PageRank, it’s not as important as you think!” Whilst Vince has been touted as a ‘brand’ orientated update, it simply isn’t in Google’s best interests to overhaul their entire rankings structure to appease the bigger companies.
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