Can You Guarantee a Top Ranking Position?
One of the most regularly questions asked and the easiest to answer, no we can’t. Nobody can in fact. The only way that anybody could guarantee a top spot is if they were working for the search engine itself and were privy to the extremely sensitive information that determines how the algorithm functions. Needless to say, that is extremely unlikely.
SEO is a process built around continuous development. Even the most seasoned specialists invest a great deal of time to learning each and every day; it doesn’t stop. There’s no magic answer in search engine optimisation, it’s about building knowledge and implementing the changes that will provide the greatest benefit to an individual site. Website strength is then gained over time, helping the search engines to see its value to the searchers and subsequently ascribing greater authority to the site and its pages.
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At Impact Media, one of the areas that seems to crop up regularly is the issue of can we guarantee rankings for our search engine optimisation projects? Unfortunately, we can’t do this for the simple reason that we have absolutely no control over the search engines! That one aspect alone means it is impossible to guarantee anything and to do so would have to be a lie or, at the very least, sales spin.
Further, we do not know what may have happened with a site previously nor what the competition are doing. Regardless though, the bottom line is that no one can give assurances of achieving a certain position for a given key phrase within a specified time scale in the natural listings.
Now, of course, you may find a search engine marketing company who do offer a genuine, no strings, guarantee to get you a top 10 ranking in the organic results. If you come across such a company and the case studies, testimonials and contract terms all confirm that, then my advice would be to ‘bite their hand off’!
You need to ensure that when a company says ‘front page listing in [major search engine] within 24 hours’ that they aren’t simply talking about sponsored listings, or Pay per Click.
The other consideration is how long are you going to be tied in to a contract whilst waiting for this guaranteed position? At Impact Media, we don’t lock companies into any lengthy contracts (just 30 days notice required) instead preferring to work in partnership with our clients knowing that we can only retain their business if we add value to theirs.
So, if you are in the market for search engine marketing services and someone is offering guaranteed top 10 rankings, make sure you get all of the facts and not just the headline!
