Each page of your website should be optimised with Headers. The main title should be a Header 1 [H1] tag; it should include the page’s main keywords and the H1 tag should only be used once on each unique page of your site.
All secondary Headers should be H2, with sub-headings H3 and below. They all add invaluable SEO support to your Meta and body copy throughout the site. Of course Headers also help to break up the page and provide reference points for visitors, helping to navigate through the website more easily.
Are you using a H1 Tag on your site? If so, are you using it to it’s full potential?
Many people seem to realise that they should include H1 Tags on their site but not many seem to use them in the most productive way. Most sites will wrap their company name or worst still their company logo into a H1 Tag. Other favourites seem to be “Latest News” or “Other Products”.
What a waste!
So many sites are missing the benefit of the H1 Tag. Search engines class the text used within this tag as highly important, so why fill it with useless information like “Latest News”? That’s not a phrase you’re looking to be ranked for.
Your H1 Tag is also a page heading for your visitors as much as a tool used to inform search engines about important terms. So use it as such. If your site is focused on selling “Wooden Widgets” then shout it out and use your H1 Tag as your megaphone. Let the search engines know. Let everyone know. Use strong relevant terms and help let the search engines know what your site is really about.
