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Despite going to great lengths to critique the Internet throughout my Friday post, aptly entitled ‘Is the Internet too noisy?’ I acknowledge my own part in the dispersal of noise, as well as the benefits it can bring. However, elsewhere the baton appears to have been taken on even further; a little too far in fact, which explains this impromptu follow up.

Management Today published an editorial piece this morning on why ‘the Internet ain’t all that great’. The more than slightly wry comparison of the Internet and the traditional media that it is slowly replacing, takes a far more acerbic and negative approach to the online world.  It should be said that this isn’t a lone voice, it’s an argument that crops up time and time again; however, it’s one that ought to be tackled.

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Not all that long ago all of our news would come from the media. Whether it was the morning newspaper, radio or television, accessing the latest stories was pretty much a standardised formality. However, the rise of the Internet and, more particularly, the blogging community has all but put paid to traditional media sources.

Internet bloggers have a number of advantages over their offline counterparts. First and foremost is the immediacy of the online platform. As soon as a blogger receives a lead they can get started on a post and have it live within seconds. There’s no red tape, no editorial to pass through and no restrictions on content. Almost anything goes on the Internet, something the media can and probably never will be able to replicate.
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