Impact Media's SEO Blog

Search Marketing Careers offer great opportunities during a terrible economic period. Whilst many sectors of business are making people redundant, the growth of the search marketing field offers a range of opportunities now and in the future. Universities and other training institutions are beginning to offer more specialised search marketing education to produce graduates that can make the most of this rapidly growing area.

The Internet marketing field has developed quickly and strongly, responding to the need for high quality, targeted marketing with lower costs than traditional marketing and advertising agencies could offer.

So what kinds of career opportunities exist within the Search Marketing field?

SEO – Search Engine Optimisation Specialist
Optimising websites, performing research and selecting keywords for clients. The role requires someone who stays ahead of the game and is completely up to date with changes in Search Engine policies and procedures. SEO specialists know how to fix website traffic problems and make positive suggestions to clients.

Web Article Writer
Writing content for websites to be used for increasing traffic and backlinks. Good knowledge of SEO and Keywords helps to create articles with great search potential.

PPC – Pay Per Click Specialist
Devises PPC strategies for clients, picks keywords, creates PPC adverts and analyses traffic and conversions.

Online PR Consultant
Public Relations has now strongly moved into the sphere of the Internet. A company’s reputation and credibility are built on what people think of them. This job is about using the Internet and Social Media to promote the company positively online.

Web Analytics Specialist
An important player in an Internet marketing team, this expert uses their analysis skills and those opportunities provided by software systems to improve their client’s web traffic and conversion rates. As well as having strong analysis abilities, they also need excellent communication skills to inform the client how and what changes are needed to develop their site’s potential.

Social Media Maven
This is one of the newest areas for exploiting the Internet for marketing purposes. Social Media includes the well-known social networking sites such as BEBO, MySpace and Facebook, but also includes YouTube and Blogging. Social Media experts know how to exploit the benefits of Social Media to benefit their client’s business.

Link Builders
To obtain a good relationship with Google, a website should have lots of quality incoming links. The quality is more important than the quantity, so merely signing up for thousands of link directories is not enough. Link Builders negotiate with individuals and companies to ensure that they source links that benefit their clients.

Bloggers
Bloggers are writing experts that can develop short pieces of writing aimed at building reputation, backlinks and SEO possibilities. A good blog can massively benefit a website and bring potential customers and clients from all over the world to your site.

As the Internet continues to dominate business sales and marketing, more and more recession-proof jobs will come into existence. Internet commerce is growing stronger and stronger each month and without people with these skills, businesses will not prosper in this new business environment.

Impact Media are always interested in hearing from talented individuals with a passion for search. If that’s you, get in touch if you’re interested in developing your search marketing career with a leading UK SEO agency.

With the ever increasing popularity of the Internet, it comes as no surprise that more and more people are finding a new career in search engine marketing.

The problem, of course, is how do you explain to someone else what it is you do exactly? Perhaps you shouldn’t worry? For my part, I just ask if they use a search engine, such as Google or Yahoo, and then explain I help people with websites get their site listed higher in the search engines so that their products or services get seen by targeted visitors.

With that out of the way, would you want a job in search? Is an online marketing career something you’d be proud to do and enjoy at the same time? Of course, the answer is ‘it depends’ but generally speaking, a career in the fast moving Internet industry can be both exciting and rewarding at the same time. If you find yourself working in the right search marketing company then you’d be hard pushed to find a job that offers as much scope for change as a career in search marketing. Add to that the feel good factor of knowing that you’re contributing to another company’s success and you’re on for a really good career.

At Impact Media we’re a fast growing, UK-based search marketing company always on the look out for the right people to join our team. Attitude is more important than experience. We work hard but believe in having fun at the same time.

Our offices are located in Hampshire, about midway between Portsmouth and Southampton. If you have some search marketing experience, either in SEO or Pay Per Click (PPC) or are an enthusiastic individual who can demonstrate a keen interest in the Internet and willingness to learn, why not contact us or review our current jobs in search marketing.