Landing page testing and optimisation has really started to pick up over the past six months and with more and more advertisers conducting tests, the more difficult it becomes for those of you who are not.
If three of your main competitors are frequently conducting tests, they will be collating extremely valuable data on how visitors react to their web page design.
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What is a Landing Page?
In simple terms a landing page is simply the page on a website that a paid advert or SERPs links to. The key to any landing page is to be instantly eye-catching so as to get the attention of your visitors as well as to be relevant to their initial search.
Landing pages can hold the key to a PPC campaign’s success or failure. It won’t matter how good the wording of your ad is or how regularly people click on it; if the landing page bears no resemblance to what you’ve advertised, people will soon leave.
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Every landing page can be improved upon and no landing page converts 100% of its visitors. This blog post contains some ideas that may help you to improve your landing page conversion rate.
Landing page testing is becoming more and more popular with advertisers all over the world and it is not uncommon to see improvements in conversions of over 30%.
Google Website Optimizer is a free and simple tool that works hand in hand with Google AdWords and Google Analytics to give you the power to increase the number of conversions your website generates.
Listed here are eight simple ideas that have been known to deliver a huge increase in the number of conversions a web page generates. More…
