There are many reasons why visitors landing on your site may not be hanging around for long. I am going to highlight some of the common pitfalls many websites are guilty of doing.
By fixing or changing some or all of the reasons below, you could see your websites conversion rate improve considerably.
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What is a Landing Page?
In simple terms a landing page is simply the page on a website that a paid advert or SERPs links to. The key to any landing page is to be instantly eye-catching so as to get the attention of your visitors as well as to be relevant to their initial search.
Landing pages can hold the key to a PPC campaign’s success or failure. It won’t matter how good the wording of your ad is or how regularly people click on it; if the landing page bears no resemblance to what you’ve advertised, people will soon leave.
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Whether you are focused on search engine optimisation or pay per click, it is important that you know which pages receive the highest volume of traffic and maybe more importantly the pages which have the highest bounce rates.
If a page is underperforming then you need to take immediate action to improve it where required. Landing pages need to make an immediate impact upon visitors and encourage them to interact further with your site.
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A page that a searcher is taken to when clicking on a link.
Landing pages are commonly used for paid search campaigns so that the visitor is taken to the most relevant page for their specific query.
Did you know it only takes 8 seconds for your website’s visitors to decide to leave your website?
First impressions really count in business and they can make the difference between your business’ success and failure.
Things that can make visitors hit the dreaded back button are:
- Slow loading speed (caused by big page sizes and bad hosting providers)
- Poor navigation
- Unprofessional design (made in your bedroom type designs)
- Background music (elevator music is not a good idea)
- Flash only sites (some people don’t have the applicable plug ins)
- Site is an obvious ad farm
- Not displaying correctly in all browsers (very common problem with websites)
- Excessive pop up or pop under adverts
- Poor spelling / grammar
- Hard to read text (too small or non standard colours of text or backgrounds)
Are you making any of the above mistakes? If so you know what to do, fix them!
