What is ‘Bounce Rate’ and how can you Reduce it?
Posted by Stephen on July 24, 2009 5:24 pm
Posted in Search Engine Marketing
Posted in Search Engine Marketing
The bounce rate for any site is essentially the percentage of people who visit and don’t navigate any further than the first page they land on. So the higher your website’s bounce rate, the quicker visitors have been exiting.
There’s no magic answer for resolving a high bounce rate; but to give yourself the best possible opportunity you need to ensure that each page is bursting with useful information and engaging language. First impressions are vital, not just on your homepage but right throughout the site. If you’re going to convince visitors that it’s worth their while using your services, you need to abide by three basic principles:
