Search Engine Marketing Blog

Is your business showing on Google maps?

If not it’s a very simple thing to set up and has many benefits.

All you need to do is enter your businesses details into Google’s Local Business Centre. You may have to register for a Google account if you don’t already have one. In your business listing you can include details of your Business including opening hours and payment taken. You can also include Photos and link to Videos you may have uploaded to You-tube.

Having your business on Local Business Centre means that you may well appear on local searches on Google. For example the search Southampton wedding photographer in Google shows a map with the top 10 Photographers marked on it at the top of the search results.

Google are currently rolling out the new AdWords Local PlusBox which will now enable the top featured sponsored result in the Google search engine to display even more information.

This information will consist of a map, contact details, address and will even allow people to get directions. The best part is there is no extra charge for this and you will only billed by Google as normal, when someone clicks on your add and arrives at your landing page.

For local businesses looking specifically to target their particular geographical location this could prove very helpful in maximising the online visibility received.

More information can be found here at the Inside AdWords Blog