Impact Media's SEO Blog

Short tail or long tail keywords, which are best for your site’s SEO? Well, as with the majority of search engine marketing techniques, the most beneficial long-term strategy would include a bit of both. But to understand how to research and implement these keywords, you first need to understand what they are.

A long tail keyword is often based around a short tail term, only it has been developed to be more specific to the searchers exact requirements. A short tail keyword often only includes one or two words, which tends to cover the most popular terms, whilst a long tail term is almost without constraint when it comes to length.
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