Search Engine Marketing Blog

If you use Google’s Pay per Click service, it can seem at first that you’re on your own when it comes to getting help with managing your AdWords campaign.

Google make it really easy to set-up your account and, although they provide a comprehensive AdWords help section, it can sometimes seem quite daunting when you first get started with this form of online marketing.

So, what else should you do? Well, if you plan on using Pay per Click (PPC) consistently, you should invest in at least one good book. Just do a search of Amazon and check out the reviews. Perry Marshall and Andrew Goodman are two well respected authors on the topic.

You could also join the AdWords Help Group ‘though this may appear overwhelming at first.

Finally, you may decide that you want to spend your time managing your business rather than becoming an AdWords expert. If that’s the case and you plan on investing significantly in PPC then the answer may be to out-source your AdWords management to a qualified specialist. Clearly this will carry a cost but if you pick the right service provider, they should add significantly more value to your bottom line.

The main thing though if you plan on diverting some of your marketing budget online is to seek out appropriate help and not assume that just handing your credit card details to Google is all it takes to make a successful campaign!

Of course, there’s no absolute answer to this question as many search marketing agencies will charge for their PPC services at different rates.

With Impact Media, we work with our clients typically by charging an initial fee to set up their Google AdWords PPC campaign or to optimise an existing campaign. This varies based upon complexity and/or number of products or services but is flexible enough to accommodate most budgets.

We then work on a monthly retainer basis, the purpose of which is to allow us sufficient time to further optimise the account, develop additional Ad Groups and provide comprehensive reporting. Given that we see what we do as a partnership with our clients, no one is tied into any long term contracts and we only want our clients to stay with us if they feel we are adding value.

Some agencies will also charge a monthly service fee as a percentage of the spend they are managing through the pay per click search engine(s) and you should check the details if that is the case as this could develop into a hefty additional charge.

When shopping around for a company to use for PPC management, make sure you have a good chat with them to understand their approach and also ask for testimonials or case studies. If you find a good one, stick with them! Once you do this, the question will change to “How Much is PPC Management Gaining Me?”

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Impact Media provide AdWords management tailored to fit your needs.