Matt Cutts and the Webspam Team at Google have been hard at work in recent weeks. Invariably most of their ‘major’ announcements have coincided with news proliferating from other sources that is either detrimental towards Google, or positive about their rivals, notably Bing.
Late on yesterday evening, Matt Cutts posted a new blog article concerning the ongoing PageRank Sculpting controversy. In this, he essentially suggests that the nofollow rule is largely redundant apart from those sites that you really wouldn’t vouch for. Cutts suggests that building quality links and providing a website that is of a high enough standard to encourage users to link back, is the way forward.
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Welcome to part two of our look at the socialisation of media and the movement away from traditional formats. Click on the following link for part one of Changing Media Landscape: The Rise of Social Media.
In the last few weeks alone we have continued to see just how social media is becoming a source of real-time news and interactivity. Politics have stirred up a number of stories, from the MPs expenses scandal to the humbling election defeats for Labour – particularly at the hands of the BNP. Earlier in the week a story emerged from The Pittsburgh Post-Gazette, which revealed that politician Mir-Hossein Mousavi was using Facebook and other social media sites to communicate with young voters.
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At the recent Pubcon Matt Cutts has announced that Google will begin to start treating subdomains like a normal folders.
In a few weeks Google will roll out a new filter that will look to allow a maximum of 2 results per domain to be returned in any given search. There will of course be exceptions to this rule for sites such as blogspot.com but it should look to halt the results ownership some big sites have held and open the doors to a more relevant results list.
