People aren’t just accessing your site from their desktop PCs any more. They aren’t even just searching on Google or Bing. The mobile Internet is exploding and is bringing with it whole new ways of accessing and interacting with the web.
In the early days of WAP phones, the mobile Internet was little more than a novelty. Accessible sites were few and far between, bandwidth was lower than dial up and networks charged extortionate rates for using it. Today, all this has changed.
Mobile phones are more popular, more technically advanced and more connective than they have ever been. The development of smartphones – think the iPhone, Nokia N95, Google Nexus One – have kicked off an evolutionary leap in how we interact mobiles and the specification that they can now offer. Now they have greater memory, larger, higher resolution touch screens and internet connectivity.
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With Google seemingly untouchable in conventional online search, how will they fare in the Mobile market? With Apple favouring Bing on their hugely popular iPhone, could Google suffer a mobile search slide?
Without question, the mobile Internet is going to become an increasingly important battlefield for the major search engines. Google have already announced their intentions with the release of their Android operating system and their first dedicated Google phone, the Nexus One. Last week Apple waded in by announcing their intention to include Bing as the iPhone’s default search browser. So where will it all end?
Google and Apple appear to be at loggerheads over just about everything currently. Microsoft and Google have always enjoyed a frosty relationship with rival products in a wide variety of sectors. But despite the strength of their competitors, Google have always remained relatively unscathed in their core market (search), whilst also gaining footholds elsewhere (Chrome OS, Chrome browser and Android); however, could a massive increase in mobile search scupper them?
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Much of the Internet’s recent growth can be attributed to the miniaturisation and portability of devices with online capabilities. Users no longer need to be sat at a computer in their office or home to access their favourite sites, email and social media; now it can all be done on the once humble mobile phone.
With connection speeds increasing, tariff prices falling, accessibility on the rise and screen quality developing, the mobile Internet is very much a part of the way we communicate. Whilst the technology is already huge, yesterday’s purchase of leading mobile display advertising firm AdMob by Google [see: Investing in a mobile future with AdMob - from the Offical Google Blog] provides further evidence that Internet giants are taking this format seriously.
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