The Background
Bing is the newly refurbished Microsoft search engine, formerly known as MSN Live and MSN Search. Microsoft launched Bing on 1st June 2009, with a clean and uncluttered layout and a daily image that is rotated daily to provide searchers with a fresh and attractive search experience.
Pay Per Click Advertising
It’s not surprising that since the launch of Bing, more and more advertisers are looking to promote their business on this new and emerging branded search engine. Bing Pay Per Click advertising is run in much the same way as it was previously on MSN Live and Search, via the Microsoft adCenter programme.
The Microsoft adCenter platform has currently remained exactly the same; the only major difference in fact is the search engine that your ads will appear on. You will still see your ads appearing at the top or right hand side of the results page in the same format as before.
More…
Last weekend Microsoft updated their adCentre system adding extra functionality to their billing processes including:
- You can now pay your balance any time not just monthly as previously
- You can now remove unused credit cards from file
Microsoft also claim that the process for adding new credit cards has been streamlined making it even easier to give them some money.
At Impact Media we believe the most important search engines are the ones that deliver the most traffic and this changes from country to country but for the UK and USA the big 3 are the same. So to highlight exactly how they compare to one another, at least in terms of search volume, we’ve taken a look at the top search engine share.
Google, Yahoo and MSN are the big 3 in question and control one big slice of the internet traffic, approximately 91% of all UK and 93.4% of the USA search engine traffic.
UK Search Engine Share:
USA Search Engine Share:
At Impact Media we offer the real deal and optimise website’s for the main 3 search engines so that you get quality relevant traffic to your website.
Bottom line, if your not in the top 3 search engines you are missing out on nearly all natural search enquires.
(Statistics from may 2006 Source: Hitwise)
