In a blog post published yesterday, John Quinn announced that Digg, the news and content sharing portal, is to implement nofollow in an effort to reduce the amount of spam content that is submitted to Digg.
Apparently, good quality content will still receive ‘link goodness’. I don’t know how they’re going to judge what is good content and manage this but it’ll certainly be interesting to see how it all pans out.
Now, whose bright idea was nofollow?
The original post by John can be found here:
Recent Changes to Nofollow on External Links (yes, a followed link!).
The need for keeping content fresh and relevant is instilled in all SEO professionals. Regular moderation is required in order to ensure that everything on your site is as it’s supposed to be, just as we highlighted in an earlier post titled Craigslist & Facebook Highlight the Need for Standards in Content.
Unfortunately, this is a point that has been further highlighted by Richard Baxter. In a piece written for SEOgadget, he discusses how his Google rankings took a nosedive. What was the reason for this capitulation? Simple, inappropriate comments on his blog posts.
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Matt Cutts and the Webspam Team at Google have been hard at work in recent weeks. Invariably most of their ‘major’ announcements have coincided with news proliferating from other sources that is either detrimental towards Google, or positive about their rivals, notably Bing.
Late on yesterday evening, Matt Cutts posted a new blog article concerning the ongoing PageRank Sculpting controversy. In this, he essentially suggests that the nofollow rule is largely redundant apart from those sites that you really wouldn’t vouch for. Cutts suggests that building quality links and providing a website that is of a high enough standard to encourage users to link back, is the way forward.
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A tag used to stop search engines parsing on PageRank to sites linked to the host site.
