Matt Cutts and the Webspam Team at Google have been hard at work in recent weeks. Invariably most of their ‘major’ announcements have coincided with news proliferating from other sources that is either detrimental towards Google, or positive about their rivals, notably Bing.
Late on yesterday evening, Matt Cutts posted a new blog article concerning the ongoing PageRank Sculpting controversy. In this, he essentially suggests that the nofollow rule is largely redundant apart from those sites that you really wouldn’t vouch for. Cutts suggests that building quality links and providing a website that is of a high enough standard to encourage users to link back, is the way forward.
