Lucy
Online Shopping Trends for 2010
Posted by Lucy on February 11, 2010 3:22 pm
Posted in Internet News

With the UK officially out of recession, online retailers will be hoping for a bumper sales year. But what are the online shopping trends likely to be for the year ahead and what can the past teach us about what to expect?

The dark clouds of the credit crunch seem to have passed (or at the very least, parted), so with consumers having more money and better access to the Internet, 2010 promises to be yet another good year for etailers.

Last year alone, the online retail industry grew by 14%. So despite the apparent gloom of recession, the online market has continued to thrive. But whilst all arrows are currently pointing upwards, there are some notes of caution to temper any buoyant optimism, the most obvious of which is the VAT rise.

To help you to optimise sales and capitalise in a bullish market, we’ve put together a quick guide to the trends to look out for this year.
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Lucy
Are You Ready for Christmas?
Posted by Lucy on June 30, 2009 4:34 pm
Posted in Search Engine Marketing

It might seem a little early to be planning ahead to the festive season, but not so for online businesses…apparently. Preparedness is essential in the competitive world of Internet salesmanship. Despite Britain being bathed in summer sun and with temperatures looking set to eclipse all existing records, Christmas is already at the forefront of some people’s minds.

As highlighted on the Future Now blog, this Christmas is going to be more cut-throat than usual for many retailers. Consumers have less money to spend and will be looking to make it go further. Whilst it may not be the time to be decking the halls or dusting off your It’s a Wonderful Life DVD, e-commerce sites need to be ready earlier than ever with a winning Yuletide strategy.

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