…For that matter, was PageRank ever relevant? After Google’s decision to remove the PageRank feature from its Webmaster Tools without warning, have we finally witnessed the death knell for the ever popular site strength tracker?
For some time Google have been telling the SEO and webmaster communities not to focus too heavily on PageRank; so perhaps this is their more explicit way of telling us all to forget about it. But whilst PageRank isn’t the only determining factor in how well a website has been optimised and will ultimately rank on SERPs, does it not still have some merit as an indicator, no matter how loose?
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Duplicate content is always a bit of a thorny issue in SEO. Whilst it’s fairly clear cut when a website copies text straight from a secondary source, there has been questions raised over the impact of having numerous domains for one site.
Whilst it has been widely accepted for some time that having individual URLs all leading to the same page may be harmful to your ranking, Google have now broken their silence and suggested quite the opposite. Although in true Google style they stopped short of saying anything too definitive.
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Matt Cutts and the Webspam Team at Google have been hard at work in recent weeks. Invariably most of their ‘major’ announcements have coincided with news proliferating from other sources that is either detrimental towards Google, or positive about their rivals, notably Bing.
Late on yesterday evening, Matt Cutts posted a new blog article concerning the ongoing PageRank Sculpting controversy. In this, he essentially suggests that the nofollow rule is largely redundant apart from those sites that you really wouldn’t vouch for. Cutts suggests that building quality links and providing a website that is of a high enough standard to encourage users to link back, is the way forward.
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