Impact Media's SEO Blog

After another epic Wimbledon which saw Roddick battle it out with Federer in a five set final, Serena triumph over sister Venus and the first use of a much anticipated roof, it’s no surprise IBM-run Wimbledon.org has received record visits to their site.

The official Wimbledon website, known for its instant results, thorough news coverage and priceless ticket info, massively expanded their online presence with Pay Per Click advertising and social media networks.

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According to a recent report from Bloomberg, the numbers of customers using Facebook advertising within the past year have trebled,. The proliferation of targeted advertisements, which is in stark contrast to Twitter’s stand against paid ads, has clearly caught the attention of businesses and marketers everywhere, as well as the consumers.

By utilising the data that Facebook have on record, including location, age, interests and relationship status, advertisers can hone in on their key demographic and really achieve some eye-catching results. Due to the vast nature of the social networking site’s reach, you can connect with thousands, if not millions of potential customers through a single advertisement. Similarly you can localise your adverts, benefiting smaller businesses looking to trade within a certain region.

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