Search Engine Marketing Blog

According to a recent survey commissioned by Internet Advertising Bureau UK, the amount of money invested in online advertising has risen to £1.33 billion for the first six months of this year compared to £917.2 million for the same period in 2006.

The survey goes on to suggest that this figure could reach £2.75 billion by the end of 2007.

Such has been the growth in UK Internet advertising that it now accounts for almost 15% of all UK advertising.

57.1% of the total spent to date has been invested in paid search, or Pay per Click (PPC). With £762.3 million spent, this is a 44% increase compared to 2006.