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	<title>SEO Blog &#187; pay per click</title>
	<atom:link href="http://www.impactmedialtd.co.uk/blog/tag/pay-per-click/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.impactmedialtd.co.uk/blog</link>
	<description>A blog about search engine marketing, search engine optimisation (SEO) and Google AdWords Pay per Click</description>
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			<item>
		<title>How Negative Keywords Can Make Your PPC Budget Go Further</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/how-negative-keywords-can-make-your-ppc-budget-go-further-55/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/how-negative-keywords-can-make-your-ppc-budget-go-further-55/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:16:10 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[negative keywords]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[PPC Advertising]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=39474</guid>
		<description><![CDATA[Negative keywords play a vital part in the refinement of any Pay per Click (PPC) campaign. By identifying these irrelevant phrases and removing them from your advertising, you will lower the number of times ads appear for unrelated searches, helping to lower Cost per Click (CPC) and make that budget go further.
When you come to [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/what-are-negative-keywords/' rel='bookmark' title='Permanent Link: What Are Negative Keywords?'>What Are Negative Keywords?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/glossary/negative-keywords/' rel='bookmark' title='Permanent Link: Negative Keywords'>Negative Keywords</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/how-negative-keywords-can-make-your-ppc-budget-go-further-55/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Microsoft adExcellence Accreditation Exam Qualification</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/microsoft-adexcellence-accreditation-exam-qualification-235/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/microsoft-adexcellence-accreditation-exam-qualification-235/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 09:21:56 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Impact Media News]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adexcellence]]></category>
		<category><![CDATA[bing ppc]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=23563</guid>
		<description><![CDATA[This month, I sat and passed the Microsoft adExcellence exam and am very pleased to have this additional qualification to complement my Google AdWords Professional status.
The Microsoft adExcellence exam is designed especially for individuals (and UK companies in the near future) who have been managing, or are looking to manage, a Pay per Click marketing [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/the-importance-of-using-a-google-adwords-qualified-company/' rel='bookmark' title='Permanent Link: The Importance of Using a Google AdWords Qualified Company'>The Importance of Using a Google AdWords Qualified Company</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/bing-pay-per-click-ppc/microsoft-adcenter-introduces-new-ad-preview-tool/' rel='bookmark' title='Permanent Link: Microsoft adCenter Introduces new Ad Preview Tool'>Microsoft adCenter Introduces new Ad Preview Tool</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/microsoft-adexcellence-accreditation-exam-qualification-235/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is the Most Effective Search Engine Marketing Strategy?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-the-most-effective-search-engine-marketing-strategy-732/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-the-most-effective-search-engine-marketing-strategy-732/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 09:00:20 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Search Engine Results Page]]></category>
		<category><![CDATA[serps]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=22071</guid>
		<description><![CDATA[As the search engines develop, so too do the potential avenues for effective marketing. So what exactly is the most effective Search Engine Marketing strategy?
Traditionally, the two ways in which you could improve your website&#8217;s visibility on search engines was through SEO and Pay per Click (PPC) advertising. Whilst they may remain at the forefront [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/impact-media-news/major-plc-appoint-impact-media-to-improve-their-search-engine-optimisation-strategy/' rel='bookmark' title='Permanent Link: Major plc Appoint Impact Media to Improve Their Search Engine Optimisation Strategy'>Major plc Appoint Impact Media to Improve Their Search Engine Optimisation Strategy</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-plan-your-internet-marketing-strategy/' rel='bookmark' title='Permanent Link: How to Plan Your Internet Marketing Strategy'>How to Plan Your Internet Marketing Strategy</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-the-most-effective-search-engine-marketing-strategy-732/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>12 AdWords Tips for Christmas</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/12-adwords-tips-for-christmas/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/12-adwords-tips-for-christmas/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 13:02:19 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[adwords tips]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=12077</guid>
		<description><![CDATA[To join search engine marketing in with the festive spirit, this blog post will provide you with 12 tips for optimising your AdWords Pay per Click campaign.
Day 12 &#8211; Budget
Always set your daily budget to an amount that you feel comfortable with. You will often see an alert in your AdWords Account recommending that you [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-quality-score/' rel='bookmark' title='Permanent Link: What is Quality Score?'>What is Quality Score?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/11-adwords-tips/' rel='bookmark' title='Permanent Link: 11 AdWords Tips'>11 AdWords Tips</a></li>
</ol>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Ways to Improve Quality Score</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/ways-to-improve-quality-score/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/ways-to-improve-quality-score/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 13:25:07 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[quality score]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2864</guid>
		<description><![CDATA[This third and final post in the Quality Score series should provide you with a few ideas when to improving your current Quality Scores. Don&#8217;t settle with a Quality Score of seven or eight, set your sights higher and always aim for the top score.
To catch up on why exactly your quality score is so [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-quality-score/' rel='bookmark' title='Permanent Link: What is Quality Score?'>What is Quality Score?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/adwords-quality-score-and-the-performance-of-your-website/' rel='bookmark' title='Permanent Link: AdWords Quality Score and the Performance of Your Website'>AdWords Quality Score and the Performance of Your Website</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/ways-to-improve-quality-score/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>What are the Benefits of a Good Quality Score?</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-are-the-benefits-of-a-good-quality-score/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-are-the-benefits-of-a-good-quality-score/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 17:15:20 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[quality score]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2835</guid>
		<description><![CDATA[This is the second post in the Quality Score series and covers probably the most important issue, in my opinion.
Once you are aware of the benefits of having keywords with high Quality Scores, you should have no problem with making the changes required to improve your scores.
If you are unsure of the background of the [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-quality-score/' rel='bookmark' title='Permanent Link: What is Quality Score?'>What is Quality Score?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/adwords-quality-score-and-the-performance-of-your-website/' rel='bookmark' title='Permanent Link: AdWords Quality Score and the Performance of Your Website'>AdWords Quality Score and the Performance of Your Website</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-are-the-benefits-of-a-good-quality-score/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What is Quality Score?</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-quality-score/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-quality-score/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 10:00:02 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[quality score]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2828</guid>
		<description><![CDATA[Quality Score was introduced for Google AdWords to help Google decide which position an advertisers ad should be displayed and subsequently how much should be charged for each click on the ad.
Google assigns each keyword within an AdWords campaign with a score between 1 &#8211; 10 (1 being the lowest, 10 being the highest).
The Quality [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-are-the-benefits-of-a-good-quality-score/' rel='bookmark' title='Permanent Link: What are the Benefits of a Good Quality Score?'>What are the Benefits of a Good Quality Score?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/adwords-quality-score-and-the-performance-of-your-website/' rel='bookmark' title='Permanent Link: AdWords Quality Score and the Performance of Your Website'>AdWords Quality Score and the Performance of Your Website</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-quality-score/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>What is the difference between Conversion (Many-per-Click) and Conversion (1-Per-Click)?</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-the-difference-between-conversion-many-per-click-and-conversion-1-per-click/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-the-difference-between-conversion-many-per-click-and-conversion-1-per-click/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 11:00:46 +0000</pubDate>
		<dc:creator>Colin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[FAQ - PPC]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[conversion tracking]]></category>
		<category><![CDATA[conversions]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2785</guid>
		<description><![CDATA[In April, a new conversion column started appearing in AdWords reports and eventually the main AdWords homepage; it was called &#8220;Conversions (many-per-click)&#8221; and the old Conversion column was changed to &#8220;Conversions (1-per-click)&#8221;. This was done with no real fanfare at the time, especially considering the importance of the column. But what is &#8220;many per click&#8221; [...]


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</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Age and Gender PPC Targeting on Bing</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/age-and-gender-ppc-targeting-on-bing/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/age-and-gender-ppc-targeting-on-bing/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 17:39:03 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adcenter]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[Microsoft Bing]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2220</guid>
		<description><![CDATA[One of the advantages of Pay Per Click advertising on Bing is the age and gender demographic targeting.
The Microsoft adCenter has collected data overtime from various sources to create this targeting feature estimating the visitor’s gender and age:

MSN Messenger
Previous Search Queries
Market Research
Customer Service
Registration Data from Hotmail

The results are obviously not 100% accurate but various studies [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/bing-pay-per-click-ppc/pay-per-click-on-bing-campaign-setup/' rel='bookmark' title='Permanent Link: Pay Per Click on Bing: Campaign Setup'>Pay Per Click on Bing: Campaign Setup</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Pay Per Click on Bing: Campaign Setup</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/bing-pay-per-click-ppc/pay-per-click-on-bing-campaign-setup/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/bing-pay-per-click-ppc/pay-per-click-on-bing-campaign-setup/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 07:45:07 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[adcenter]]></category>
		<category><![CDATA[adCenter Campaign Setup]]></category>
		<category><![CDATA[adCenter PPC]]></category>
		<category><![CDATA[bing ppc]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[Microsoft Adcenter]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2179</guid>
		<description><![CDATA[Now that you have created and activated your Microsoft adCenter Account, I thought I would follow on my previous blog post &#8216;Pay Per Click on Bing &#8211; Account Setup&#8216;, with step-by-step guide on creating a new campaign.

Creating your Pay Per Click Campaign
Log into your newly created Microsoft adCenter Account and click on the Campaigns tab

You [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/bing-pay-per-click-ppc/pay-per-click-on-bing-account-setup/' rel='bookmark' title='Permanent Link: Pay Per Click on Bing: Account Setup'>Pay Per Click on Bing: Account Setup</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/bing-microsoft-adcenter/' rel='bookmark' title='Permanent Link: Bing (Microsoft) adCenter'>Bing (Microsoft) adCenter</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Landing Page Design Tips</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/landing-page-optimisation-search-marketing/landing-page-design-tips/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/landing-page-optimisation-search-marketing/landing-page-design-tips/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 11:12:35 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[landing page optimisation]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[ppc management]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=1916</guid>
		<description><![CDATA[ 
Every landing page can be improved upon and no landing page converts 100% of its visitors. This blog post contains some ideas that may help you to improve your landing page conversion rate.
Landing page testing is becoming more and more popular with advertisers all over the world and it is not uncommon to see [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/what-tests-should-i-try-on-my-landing-pages/' rel='bookmark' title='Permanent Link: What Tests Should I Try On My Landing Pages?'>What Tests Should I Try On My Landing Pages?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/what-is-a-landing-page/' rel='bookmark' title='Permanent Link: What is a Landing Page?'>What is a Landing Page?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/landing-page-optimisation-search-marketing/landing-page-design-tips/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bing (Microsoft) adCenter</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/bing-microsoft-adcenter/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/bing-microsoft-adcenter/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 09:33:45 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adcentre]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=1590</guid>
		<description><![CDATA[The re-launch of MSN Live to Bing has generated a lot of hype across the Internet. Many advertisers who wouldn’t have considered using the Microsoft adCenter before are certainly giving it some thought now.
There  are many tools available for new advertisers and also those that have been running paid search campaigns for years. 
Accounts and [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/microsoft-adexcellence-accreditation-exam-qualification-235/' rel='bookmark' title='Permanent Link: Microsoft adExcellence Accreditation Exam Qualification'>Microsoft adExcellence Accreditation Exam Qualification</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/bing-pay-per-click-ppc/microsoft-adcenter-introduces-new-ad-preview-tool/' rel='bookmark' title='Permanent Link: Microsoft adCenter Introduces new Ad Preview Tool'>Microsoft adCenter Introduces new Ad Preview Tool</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/bing-microsoft-adcenter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What are the Benefits of Pay Per Click Advertising?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/what-are-the-benefits-of-pay-per-click-advertising/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/what-are-the-benefits-of-pay-per-click-advertising/#comments</comments>
		<pubDate>Thu, 21 May 2009 07:46:38 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=1288</guid>
		<description><![CDATA[Pay Per Click or PPC is a fast growing method of producing dramatic results for your business by advertising your products or services online. These are just some of the benefits:

Precision: In a results oriented culture, being able to precisely target interested customers and clients is vital. The efficacy of PPC has been particularly demonstrated [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/is-pay-per-click-advertising-the-solution-for-small-businesses/' rel='bookmark' title='Permanent Link: Is Pay Per Click Advertising the Solution for Small Businesses?'>Is Pay Per Click Advertising the Solution for Small Businesses?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-articles/the-financial-benefits-of-online-marketing/' rel='bookmark' title='Permanent Link: The Financial Benefits of Online Marketing'>The Financial Benefits of Online Marketing</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/what-are-the-benefits-of-pay-per-click-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Financial Benefits of Online Marketing</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-articles/the-financial-benefits-of-online-marketing/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-articles/the-financial-benefits-of-online-marketing/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 12:33:27 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[benefits of marketing online]]></category>
		<category><![CDATA[benefits of online marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[effective marketing online]]></category>
		<category><![CDATA[financial benefits]]></category>
		<category><![CDATA[global marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=1059</guid>
		<description><![CDATA[One of the benefits of moving from offline to online marketing is the huge reduction in costs. There are many financial benefits to Internet marketing and this article reviews some of those.


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-articles/how-the-internet-has-changed-marketing/' rel='bookmark' title='Permanent Link: How The Internet Has Changed Marketing'>How The Internet Has Changed Marketing</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-articles/a-marketing-managers-guide-to-online-marketing/' rel='bookmark' title='Permanent Link: A Marketing Manager&#8217;s Guide to Online Marketing'>A Marketing Manager&#8217;s Guide to Online Marketing</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Your Yahoo PPC Budget Disappearing Faster Than Before?</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/yahoo-search-marketing-pay-per-click-ppc/is-your-yahoo-ppc-budget-disappearing-faster-than-before/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/yahoo-search-marketing-pay-per-click-ppc/is-your-yahoo-ppc-budget-disappearing-faster-than-before/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 17:04:44 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Yahoo Search Marketing]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=924</guid>
		<description><![CDATA[Yahoo has recently updated the terms and conditions of its pay per click (PPC) advertising program to allow it to optimise your account.
I&#8217;m not going to repeat what has already been written on this topic but if you&#8217;re a Yahoo Search Marketing PPC client, it would be in your interest to read this summary from [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/pay-per-click-news/yahoo-offers-tips-on-effective-online-advertising/' rel='bookmark' title='Permanent Link: Yahoo! Offers Tips on Effective Online Advertising'>Yahoo! Offers Tips on Effective Online Advertising</a></li>
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pay Per Click Fraud Remains Constant at 16 Percent</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/pay-per-click-fraud-remains-constant-at-16-percent/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/pay-per-click-fraud-remains-constant-at-16-percent/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 16:41:59 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=407</guid>
		<description><![CDATA[Click Forensics have just released a press release highlighting the fact that pay per click fraud for Q3 2008 was 16%, a slight reduction on the previous quarter and the same period in 2007.
This data is taken from their Click Fraud Index.
Unfortunately, the UK is listed as one of the PPC fraud hot spots accounting [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/what-are-the-benefits-of-pay-per-click-advertising/' rel='bookmark' title='Permanent Link: What are the Benefits of Pay Per Click Advertising?'>What are the Benefits of Pay Per Click Advertising?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/glossary/click-fraud/' rel='bookmark' title='Permanent Link: Click Fraud'>Click Fraud</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising Gambling in Google AdWords Pay Per Click now Allowed in UK</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/advertising-gambling-in-google-adwords-pay-per-click-now-allowed-in-uk/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/advertising-gambling-in-google-adwords-pay-per-click-now-allowed-in-uk/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 10:11:36 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gambling]]></category>
		<category><![CDATA[pay per click]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=380</guid>
		<description><![CDATA[Google have just announced a change in their policy for companies wishing to advertise gambling related services online using their AdWords pay per click advertising platform within the UK.
Google&#8217;s announcement explains that this policy change for gambling advertisers has come about &#8220;due to recent changes in UK law&#8221; and to &#8220;bring it inline with the [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/google-adwords-search-partner-statistics-uncovered/' rel='bookmark' title='Permanent Link: Google AdWords Search Partner Statistics Uncovered!'>Google AdWords Search Partner Statistics Uncovered!</a></li>
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</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Can Pay per Click do for Your Business?</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-can-pay-per-click-do-for-your-business/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-can-pay-per-click-do-for-your-business/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 14:52:40 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=319</guid>
		<description><![CDATA[With the emergence of services like Google AdWords, Pay per Click advertising has grown to be the marketing medium of choice for online businesses. No other form of advertising has been known to create such a stir in the industry for all online marketers.
So what exactly is Pay per Click and what can it do [...]


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You Suspect Click Fraud? Here&#8217;s a Simple Solution&#8230;</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/do-you-suspect-click-fraud-heres-a-simple-solution/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/do-you-suspect-click-fraud-heres-a-simple-solution/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 15:18:50 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[Statcounter]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=301</guid>
		<description><![CDATA[We recently had reason to suspect that one of our client&#8217;s Pay per Click campaigns was being targeted by one of their competitors. We suspected that they were clicking the ads to try and use up the daily budget early in the day. The trouble was how to identify who was clicking the Ads.
There are [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/is-pay-per-click-advertising-the-solution-for-small-businesses/' rel='bookmark' title='Permanent Link: Is Pay Per Click Advertising the Solution for Small Businesses?'>Is Pay Per Click Advertising the Solution for Small Businesses?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/glossary/click-fraud/' rel='bookmark' title='Permanent Link: Click Fraud'>Click Fraud</a></li>
</ol>]]></description>
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		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>11 Tips To Improve Your Google AdWords Campaign</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/11-tips-to-improve-your-google-adwords-campaign/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/11-tips-to-improve-your-google-adwords-campaign/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 14:19:45 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[checklist]]></category>
		<category><![CDATA[checklist for Google AdWords Campaign]]></category>
		<category><![CDATA[improve]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[pay per click advertising]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=209</guid>
		<description><![CDATA[You&#8217;ve finally taken the plunge to improve your online marketing efforts and set-up your very first Pay per Click campaign with Google AdWords.
You marvel at how easy it was to create your first Ad Group and appreciated the way Google suggested some keywords you might like to add. You worked through your reservations over some [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/bing-pay-per-click-ppc/pay-per-click-on-bing-campaign-setup/' rel='bookmark' title='Permanent Link: Pay Per Click on Bing: Campaign Setup'>Pay Per Click on Bing: Campaign Setup</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/11-adwords-tips/' rel='bookmark' title='Permanent Link: 11 AdWords Tips'>11 AdWords Tips</a></li>
</ol>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How Much is PPC Management?</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/how-much-is-ppc-management/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/how-much-is-ppc-management/#comments</comments>
		<pubDate>Tue, 11 Dec 2007 17:05:17 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/how-much-is-ppc-management/</guid>
		<description><![CDATA[Of course, there&#8217;s no absolute answer to this question as many search marketing agencies will charge for their PPC services at different rates.
With Impact Media, we work with our clients typically by charging an initial fee to set up their Google AdWords PPC campaign or to optimise an existing campaign. This varies based upon complexity [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/getting-help-with-adwords/' rel='bookmark' title='Permanent Link: Getting Help With AdWords'>Getting Help With AdWords</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/so-why-would-you-use-google-adwords-services/' rel='bookmark' title='Permanent Link: So, Why Would You Use Google AdWords Services?'>So, Why Would You Use Google AdWords Services?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/how-much-is-ppc-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Simply Mirror TV Appoint Impact</title>
		<link>http://www.impactmedialtd.co.uk/blog/impact-media-news/simply-mirror-tv-appoint-impact/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/impact-media-news/simply-mirror-tv-appoint-impact/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 16:14:53 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Impact Media News]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[project]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/search-marketing/simply-mirror-tv-appoint-impact/</guid>
		<description><![CDATA[We are pleased to announce we have been appointed as Simply Mirror TV&#8217;s professional search marketing partner.
Simply Mirror TV specialise in Mirror TV&#8217;s and that&#8217;s it, they also offer customised Mirror TV&#8217;s in unusual shapes with bespoke frames.
We will be running Simply Mirror TV&#8217;s Pay Per Click (PPC) campaign via Google AdWords to ensure it [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/impact-media-news/consegna-uk-appoint-impact-media/' rel='bookmark' title='Permanent Link: Consegna UK Appoint Impact Media'>Consegna UK Appoint Impact Media</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/impact-media-news/new-forest-living-appoint-impact/' rel='bookmark' title='Permanent Link: New Forest Living Appoint Impact'>New Forest Living Appoint Impact</a></li>
</ol>]]></description>
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		<title>Broad Not Match?</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/broad-not-match/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/broad-not-match/#comments</comments>
		<pubDate>Tue, 27 Nov 2007 10:19:00 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[broad match]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[queries]]></category>
		<category><![CDATA[search query]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/broad-not-match/</guid>
		<description><![CDATA[Google are well known for their technical innovations and when it comes to pay per click (PPC), their AdWords advertising system is the clear market leader.
However, they&#8217;re not perfect and recently seemed to have dropped the ball when it comes to using Broad Match. This is the most common type of matching used when you [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/12-adwords-tips-for-christmas/' rel='bookmark' title='Permanent Link: 12 AdWords Tips for Christmas'>12 AdWords Tips for Christmas</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/glossary/exact-match/' rel='bookmark' title='Permanent Link: Exact Match'>Exact Match</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Negative Keywords Produce Positive Returns</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/negative-keywords-produce-positive-returns/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/negative-keywords-produce-positive-returns/#comments</comments>
		<pubDate>Fri, 16 Nov 2007 15:08:08 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[negative keywords]]></category>
		<category><![CDATA[pay per click]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/negative-keywords-produce-positive-returns/</guid>
		<description><![CDATA[There are many ways you can improve your Google AdWords campaign but using negative keywords effectively should be high on your list of priorities, particularly if you have no plans to out-source your pay per click to a professional search marketing agency such as Impact Media.
One of the most powerful, yet under-utilised, techniques to use [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/what-are-negative-keywords/' rel='bookmark' title='Permanent Link: What Are Negative Keywords?'>What Are Negative Keywords?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/glossary/negative-keywords/' rel='bookmark' title='Permanent Link: Negative Keywords'>Negative Keywords</a></li>
</ol>]]></description>
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