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	<title>SEO Blog &#187; ppc</title>
	<atom:link href="http://www.impactmedialtd.co.uk/blog/tag/ppc/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.impactmedialtd.co.uk/blog</link>
	<description>A blog about search engine marketing, search engine optimisation (SEO) and Google AdWords Pay per Click</description>
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		<title>How Negative Keywords Can Make Your PPC Budget Go Further</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/how-negative-keywords-can-make-your-ppc-budget-go-further-55/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/how-negative-keywords-can-make-your-ppc-budget-go-further-55/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:16:10 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[negative keywords]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[PPC Advertising]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=39474</guid>
		<description><![CDATA[Negative keywords play a vital part in the refinement of any Pay per Click (PPC) campaign. By identifying these irrelevant phrases and removing them from your advertising, you will lower the number of times ads appear for unrelated searches, helping to lower Cost per Click (CPC) and make that budget go further.
When you come to [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/what-are-negative-keywords/' rel='bookmark' title='Permanent Link: What Are Negative Keywords?'>What Are Negative Keywords?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/glossary/negative-keywords/' rel='bookmark' title='Permanent Link: Negative Keywords'>Negative Keywords</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/how-negative-keywords-can-make-your-ppc-budget-go-further-55/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Dangers of Broad Match in PPC Advertising</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/the-dangers-of-broad-match-in-ppc-advertising-7219/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/the-dangers-of-broad-match-in-ppc-advertising-7219/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 16:44:27 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[broad match]]></category>
		<category><![CDATA[negative keywords]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=33217</guid>
		<description><![CDATA[Whilst exuberance to market your new website is understandable, your inexperience may be costly. Pay per Click advertising offers a great opportunity to attract targeted traffic, but it isn&#8217;t without its risks. 
Broad match is PPC&#8217;s very own siren on the rocks. Whilst it offers you the tantalising treat of traffic, it could also leave [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/12-adwords-tips-for-christmas/' rel='bookmark' title='Permanent Link: 12 AdWords Tips for Christmas'>12 AdWords Tips for Christmas</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/glossary/exact-match/' rel='bookmark' title='Permanent Link: Exact Match'>Exact Match</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Websites Need to Take the Mobile Internet Seriously</title>
		<link>http://www.impactmedialtd.co.uk/blog/mobile-search/why-websites-need-to-take-the-mobile-internet-seriously-538/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/mobile-search/why-websites-need-to-take-the-mobile-internet-seriously-538/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 13:49:54 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Mobile Search]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mobile Internet]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=31399</guid>
		<description><![CDATA[People aren&#8217;t just accessing your site from their desktop PCs any more. They aren&#8217;t even just searching on Google or Bing. The mobile Internet is exploding and is bringing with it whole new ways of accessing and interacting with the web. 
In the early days of WAP phones, the mobile Internet was little more than [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/mobile-search/google-to-focus-attention-on-mobile-search-advertising-820471/' rel='bookmark' title='Permanent Link: Google to Focus Attention on Mobile Search Advertising'>Google to Focus Attention on Mobile Search Advertising</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/mobile-search/what-are-the-different-types-of-mobile-marketing-89/' rel='bookmark' title='Permanent Link: What Are The Different Types Of Mobile Marketing'>What Are The Different Types Of Mobile Marketing</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/mobile-search/why-websites-need-to-take-the-mobile-internet-seriously-538/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google to Focus Attention on Mobile Search Advertising</title>
		<link>http://www.impactmedialtd.co.uk/blog/mobile-search/google-to-focus-attention-on-mobile-search-advertising-820471/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/mobile-search/google-to-focus-attention-on-mobile-search-advertising-820471/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 15:37:28 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Mobile Search]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Mobile]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=31088</guid>
		<description><![CDATA[The shift from static to mobile Internet gathers momentum as Eric Schmidt that Google are a &#8216;mobile first&#8217; company. 
No longer satisfied with conquering the static Internet, Google have now announced their intention to do the same with the mobile form. During a keynote speech at the Mobile World Congress, Google&#8217;s Chief Executive, Eric Schmidt, [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/mobile-search/can-bing-with-a-little-help-from-apple-topple-google-in-mobile-search-8235/' rel='bookmark' title='Permanent Link: Can Bing (With a Little Help from Apple) Topple Google in Mobile Search?'>Can Bing (With a Little Help from Apple) Topple Google in Mobile Search?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/seo-news/google-reveals-increased-targeting-for-mobile-advertising-19569956/' rel='bookmark' title='Permanent Link: Google Reveals Increased Targeting for Mobile Advertising'>Google Reveals Increased Targeting for Mobile Advertising</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Microsoft adExcellence Accreditation Exam Qualification</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/microsoft-adexcellence-accreditation-exam-qualification-235/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/microsoft-adexcellence-accreditation-exam-qualification-235/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 09:21:56 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Impact Media News]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adexcellence]]></category>
		<category><![CDATA[bing ppc]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=23563</guid>
		<description><![CDATA[This month, I sat and passed the Microsoft adExcellence exam and am very pleased to have this additional qualification to complement my Google AdWords Professional status.
The Microsoft adExcellence exam is designed especially for individuals (and UK companies in the near future) who have been managing, or are looking to manage, a Pay per Click marketing [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/the-importance-of-using-a-google-adwords-qualified-company/' rel='bookmark' title='Permanent Link: The Importance of Using a Google AdWords Qualified Company'>The Importance of Using a Google AdWords Qualified Company</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/bing-pay-per-click-ppc/microsoft-adcenter-introduces-new-ad-preview-tool/' rel='bookmark' title='Permanent Link: Microsoft adCenter Introduces new Ad Preview Tool'>Microsoft adCenter Introduces new Ad Preview Tool</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Increasing Online Form Conversions</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/landing-page-optimisation-search-marketing/increasing-online-form-conversion-rate-836/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/landing-page-optimisation-search-marketing/increasing-online-form-conversion-rate-836/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 10:24:55 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>
		<category><![CDATA[form conversions]]></category>
		<category><![CDATA[gwo]]></category>
		<category><![CDATA[landing page testing]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=22789</guid>
		<description><![CDATA[Have you been sitting there wondering why there is targeted traffic reaching your website but your goals are just not being met?
Is your Pay per Click marketing campaign working well but visitors are leaving the site before making contact with you?
Do you believe that something can be done on your website to improve conversions?
If you [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-the-difference-between-conversion-many-per-click-and-conversion-1-per-click/' rel='bookmark' title='Permanent Link: What is the difference between Conversion (Many-per-Click) and Conversion (1-Per-Click)?'>What is the difference between Conversion (Many-per-Click) and Conversion (1-Per-Click)?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/local-search/creating-your-local-listing-in-google-maps/' rel='bookmark' title='Permanent Link: Creating Your Local Listing in Google Maps'>Creating Your Local Listing in Google Maps</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What is the Most Effective Search Engine Marketing Strategy?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-the-most-effective-search-engine-marketing-strategy-732/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-the-most-effective-search-engine-marketing-strategy-732/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 09:00:20 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Search Engine Results Page]]></category>
		<category><![CDATA[serps]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=22071</guid>
		<description><![CDATA[As the search engines develop, so too do the potential avenues for effective marketing. So what exactly is the most effective Search Engine Marketing strategy?
Traditionally, the two ways in which you could improve your website&#8217;s visibility on search engines was through SEO and Pay per Click (PPC) advertising. Whilst they may remain at the forefront [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/impact-media-news/major-plc-appoint-impact-media-to-improve-their-search-engine-optimisation-strategy/' rel='bookmark' title='Permanent Link: Major plc Appoint Impact Media to Improve Their Search Engine Optimisation Strategy'>Major plc Appoint Impact Media to Improve Their Search Engine Optimisation Strategy</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-plan-your-internet-marketing-strategy/' rel='bookmark' title='Permanent Link: How to Plan Your Internet Marketing Strategy'>How to Plan Your Internet Marketing Strategy</a></li>
</ol>]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>A New Year&#8217;s Resolution For Your Website</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/a-new-years-resolution-for-your-website/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/a-new-years-resolution-for-your-website/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 15:58:47 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[website content]]></category>
		<category><![CDATA[Website Copy]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=14467</guid>
		<description><![CDATA[With the dawning of a new year, we have the opportunity to wipe the slate clean and start over again with renewed vigour. Search engine algorithms have undergone a significant makeover in the past 12 months, perhaps it&#8217;s time your website does the same. 
Websites aren&#8217;t a static marketing tool. They can&#8217;t be left to [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-seo/how-will-seo-help-my-website/' rel='bookmark' title='Permanent Link: How will SEO Help my Website?'>How will SEO Help my Website?</a></li>
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>12 AdWords Tips for Christmas</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/12-adwords-tips-for-christmas/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/12-adwords-tips-for-christmas/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 13:02:19 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[adwords tips]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=12077</guid>
		<description><![CDATA[To join search engine marketing in with the festive spirit, this blog post will provide you with 12 tips for optimising your AdWords Pay per Click campaign.
Day 12 &#8211; Budget
Always set your daily budget to an amount that you feel comfortable with. You will often see an alert in your AdWords Account recommending that you [...]


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</ol>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Managing your Online Marketing for Christmas (and Beyond)</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/managing-your-online-marketing-for-christmas-and-beyond/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/managing-your-online-marketing-for-christmas-and-beyond/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 08:47:37 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=11347</guid>
		<description><![CDATA[Christmas is the time of year where retailers, etailers and marketers go into overdrive. A surplus of consumers means that opportunities for good sales figures are abound. 
But it would be churlish to suggest that preparations start as we peel back the first door in our advent calendars; in truth, it goes back to the [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/12-adwords-tips-for-christmas/' rel='bookmark' title='Permanent Link: 12 AdWords Tips for Christmas'>12 AdWords Tips for Christmas</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/11-adwords-tips/' rel='bookmark' title='Permanent Link: 11 AdWords Tips'>11 AdWords Tips</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Market a Website With Limited Resources</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-market-a-website-with-limited-resources/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-market-a-website-with-limited-resources/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 15:20:20 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2886</guid>
		<description><![CDATA[Unfortunately not all websites are owned by companies with endless resources and a bottomless pit of money. Most in fact have tight restrictions when it comes to both time and finances. However all sites share a common desire, which is to be the most successful in their field, regardless of the strength of their competition.
To [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/7-ways-to-promote-your-website-in-2010/' rel='bookmark' title='Permanent Link: 7 Ways to Promote Your Website in 2010'>7 Ways to Promote Your Website in 2010</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/a-new-years-resolution-for-your-website/' rel='bookmark' title='Permanent Link: A New Year&#8217;s Resolution For Your Website'>A New Year&#8217;s Resolution For Your Website</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ways to Improve Quality Score</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/ways-to-improve-quality-score/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/ways-to-improve-quality-score/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 13:25:07 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[quality score]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2864</guid>
		<description><![CDATA[This third and final post in the Quality Score series should provide you with a few ideas when to improving your current Quality Scores. Don&#8217;t settle with a Quality Score of seven or eight, set your sights higher and always aim for the top score.
To catch up on why exactly your quality score is so [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-quality-score/' rel='bookmark' title='Permanent Link: What is Quality Score?'>What is Quality Score?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/adwords-quality-score-and-the-performance-of-your-website/' rel='bookmark' title='Permanent Link: AdWords Quality Score and the Performance of Your Website'>AdWords Quality Score and the Performance of Your Website</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/ways-to-improve-quality-score/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Paintball Centre in Edinburgh to Increase ROI from PPC</title>
		<link>http://www.impactmedialtd.co.uk/blog/impact-media-news/paintball-centre-in-edinburgh-increase-online-profile/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/impact-media-news/paintball-centre-in-edinburgh-increase-online-profile/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 16:14:58 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Impact Media News]]></category>
		<category><![CDATA[Edinburgh]]></category>
		<category><![CDATA[Paintball]]></category>
		<category><![CDATA[Paintballing]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2875</guid>
		<description><![CDATA[A1 Paintball Limited are one of Scotland&#8217;s leading independent Paintball Venues, offering high quality Paintballing in Edinburgh.
We are delighted to have been selected to implement and manage the organisations Pay Per Click (PPC) activity, in order to greatly improve the efficiency of their existing Google AdWords campaign.
To find out how we can increase your ROI [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/do-internet-marketing-campaigns-really-guarantee-an-increase-in-web-traffic/' rel='bookmark' title='Permanent Link: Do Internet Marketing Campaigns Really Guarantee an Increase in Web Traffic?'>Do Internet Marketing Campaigns Really Guarantee an Increase in Web Traffic?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/impact-media-news/hampshire-ppc-specialists-selected-by-document-scanning-company/' rel='bookmark' title='Permanent Link: Hampshire PPC Specialists Selected by Document Scanning Company'>Hampshire PPC Specialists Selected by Document Scanning Company</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/impact-media-news/paintball-centre-in-edinburgh-increase-online-profile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>11 Plus Workbook Publisher to Raise Online Profile</title>
		<link>http://www.impactmedialtd.co.uk/blog/impact-media-news/11-plus-workbook-publisher-to-raise-online-profile/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/impact-media-news/11-plus-workbook-publisher-to-raise-online-profile/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 12:49:57 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Impact Media News]]></category>
		<category><![CDATA[11 Plus Workbooks]]></category>
		<category><![CDATA[AE Tuition]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2861</guid>
		<description><![CDATA[AE Tuition are in their nineteenth year of operation. They run 11+ preparation courses for State Grammar and Independent Schools, as well as publish a range of workbooks.
We are delighted to have been selected to implement and manage the Search Engine Optimisation (SEO) strategy for the AE Tuition website, as well as manage the organisations [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/impact-media-news/autism-specialists-to-raise-online-profile/' rel='bookmark' title='Permanent Link: Autism Specialists To Raise Online Profile'>Autism Specialists To Raise Online Profile</a></li>
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What are the Benefits of a Good Quality Score?</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-are-the-benefits-of-a-good-quality-score/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-are-the-benefits-of-a-good-quality-score/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 17:15:20 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[quality score]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2835</guid>
		<description><![CDATA[This is the second post in the Quality Score series and covers probably the most important issue, in my opinion.
Once you are aware of the benefits of having keywords with high Quality Scores, you should have no problem with making the changes required to improve your scores.
If you are unsure of the background of the [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-quality-score/' rel='bookmark' title='Permanent Link: What is Quality Score?'>What is Quality Score?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/adwords-quality-score-and-the-performance-of-your-website/' rel='bookmark' title='Permanent Link: AdWords Quality Score and the Performance of Your Website'>AdWords Quality Score and the Performance of Your Website</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What is Quality Score?</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-quality-score/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-quality-score/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 10:00:02 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[quality score]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2828</guid>
		<description><![CDATA[Quality Score was introduced for Google AdWords to help Google decide which position an advertisers ad should be displayed and subsequently how much should be charged for each click on the ad.
Google assigns each keyword within an AdWords campaign with a score between 1 &#8211; 10 (1 being the lowest, 10 being the highest).
The Quality [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-are-the-benefits-of-a-good-quality-score/' rel='bookmark' title='Permanent Link: What are the Benefits of a Good Quality Score?'>What are the Benefits of a Good Quality Score?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/adwords-quality-score-and-the-performance-of-your-website/' rel='bookmark' title='Permanent Link: AdWords Quality Score and the Performance of Your Website'>AdWords Quality Score and the Performance of Your Website</a></li>
</ol>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>What is the difference between Conversion (Many-per-Click) and Conversion (1-Per-Click)?</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-the-difference-between-conversion-many-per-click-and-conversion-1-per-click/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-the-difference-between-conversion-many-per-click-and-conversion-1-per-click/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 11:00:46 +0000</pubDate>
		<dc:creator>Colin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[FAQ - PPC]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[conversion tracking]]></category>
		<category><![CDATA[conversions]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2785</guid>
		<description><![CDATA[In April, a new conversion column started appearing in AdWords reports and eventually the main AdWords homepage; it was called &#8220;Conversions (many-per-click)&#8221; and the old Conversion column was changed to &#8220;Conversions (1-per-click)&#8221;. This was done with no real fanfare at the time, especially considering the importance of the column. But what is &#8220;many per click&#8221; [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/import-your-google-analytics-goals-into-adwords/' rel='bookmark' title='Permanent Link: Import Your Google Analytics Goals into AdWords'>Import Your Google Analytics Goals into AdWords</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/how-to-calculate-conversion-rates/' rel='bookmark' title='Permanent Link: How to Calculate Conversion Rates'>How to Calculate Conversion Rates</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing is not a Business Lifesaver</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-is-not-a-business-lifesaver/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-is-not-a-business-lifesaver/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 16:34:03 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[sensible]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2761</guid>
		<description><![CDATA[Without doubt, the Internet is a great place to be for anyone looking to sell products or services online.
Buying online is now very firmly in the mainstream and there are many businesses operating profitably online. Some of these have taken care of their own search engine marketing, whilst others have elected to use a specialist [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-determine-your-websites-best-landing-pages/' rel='bookmark' title='Permanent Link: How to determine your website&#8217;s best landing pages'>How to determine your website&#8217;s best landing pages</a></li>
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</ol>]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>What is PPC Advertising?</title>
		<link>http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/what-is-ppc-advertising/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/what-is-ppc-advertising/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 11:37:03 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[FAQ - PPC]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[pay per click advertising]]></category>
		<category><![CDATA[pay per click management]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2686</guid>
		<description><![CDATA[What is PPC Advertising?
PPC is an acronym for Pay Per Click. It is the most prevalent and popular form of advertising on the Internet and works by charging a pre-determined amount each time an advert is followed by a visitor.
Sponsored adverts appear with the vast majority of search engine results pages (SERPs). They can often [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/12-adwords-tips-for-christmas/' rel='bookmark' title='Permanent Link: 12 AdWords Tips for Christmas'>12 AdWords Tips for Christmas</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords-ad-scheduling-updated-and-refined/' rel='bookmark' title='Permanent Link: Google AdWords Ad Scheduling Updated and Refined'>Google AdWords Ad Scheduling Updated and Refined</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google AdWords Ad Scheduling Updated and Refined</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords-ad-scheduling-updated-and-refined/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords-ad-scheduling-updated-and-refined/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 16:22:53 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Ad Scheduling]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2648</guid>
		<description><![CDATA[The ‘ad scheduling’ feature within Google AdWords has always been a fantastic way to extend the budget of your Pay Per Click campaigns. Rather than running an advertisement all day, every day, ad scheduling would allow you to define certain time parameters and ensure you targeted visitors at peak times.
Previously this was all done on [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/what-is-ppc-advertising/' rel='bookmark' title='Permanent Link: What is PPC Advertising?'>What is PPC Advertising?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/11-tips-to-improve-your-google-adwords-campaign/' rel='bookmark' title='Permanent Link: 11 Tips To Improve Your Google AdWords Campaign'>11 Tips To Improve Your Google AdWords Campaign</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Trial Local Listing Ads</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-trial-local-listing-ads/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-trial-local-listing-ads/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 16:48:08 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Local Listing Ads]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2541</guid>
		<description><![CDATA[With the initial Wave furore now settling down, it appears Google are continue to innovate; although this time it’s in one of their key monetising departments – paid advertising.
The Internet search titan is currently trialling a service that will incorporate local search with PPC. Whilst local search results will still be contained alongside a location [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-seo/what-is-local-search/' rel='bookmark' title='Permanent Link: What is Local Search?'>What is Local Search?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/local-search/creating-your-local-listing-in-google-maps/' rel='bookmark' title='Permanent Link: Creating Your Local Listing in Google Maps'>Creating Your Local Listing in Google Maps</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Internet is Now Advertising Medium of Choice in the UK</title>
		<link>http://www.impactmedialtd.co.uk/blog/internet-news/the-internet-is-now-advertising-medium-of-choice-in-the-uk/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/internet-news/the-internet-is-now-advertising-medium-of-choice-in-the-uk/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 11:18:43 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Internet News]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[Sponsored Links]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2493</guid>
		<description><![CDATA[It’s official, online advertising has overtaken television in terms of financial investment. It has been announced that Internet ads now account for 23.5% of the UK’s entire advertising spend, leapfrogging TV which slips to 21.9%.
Whilst advertising revenue in general has seen a marked drop in the past year or so, up to 16.6% it has [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/online-advertising-bucks-the-trend/' rel='bookmark' title='Permanent Link: Online Advertising Bucks the Trend'>Online Advertising Bucks the Trend</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/internet-news/crunch-proof-the-rise-and-rise-of-internet-advertising-in-2008/' rel='bookmark' title='Permanent Link: Crunch-Proof &#8211; The Rise of Internet Advertising in 2008'>Crunch-Proof &#8211; The Rise of Internet Advertising in 2008</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>What is a Landing Page?</title>
		<link>http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/what-is-a-landing-page/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/what-is-a-landing-page/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 14:14:46 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[FAQ - PPC]]></category>
		<category><![CDATA[landing page optimisation]]></category>
		<category><![CDATA[Landing pages]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2487</guid>
		<description><![CDATA[What is a Landing Page?
In simple terms a landing page is simply the page on a website that a paid advert or SERPs links to. The key to any landing page is to be instantly eye-catching so as to get the attention of your visitors as well as to be relevant to their initial search.
Landing [...]


You might also be interested in the following related posts:<ol><li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/landing-page-optimisation-search-marketing/why-are-visitors-leaving-my-landing-page-188/' rel='bookmark' title='Permanent Link: Why Are Visitors Leaving My Landing Page?'>Why Are Visitors Leaving My Landing Page?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/landing-page-optimisation-search-marketing/landing-page-design-tips/' rel='bookmark' title='Permanent Link: Landing Page Design Tips'>Landing Page Design Tips</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-determine-your-websites-best-landing-pages/' rel='bookmark' title='Permanent Link: How to determine your website&#8217;s best landing pages'>How to determine your website&#8217;s best landing pages</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Friday Afternoon Itch</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/the-friday-afternoon-itch/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/the-friday-afternoon-itch/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 08:07:06 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2466</guid>
		<description><![CDATA[Friday afternoon is almost a dead zone for webmasters and search specialists everywhere. Not just because it’s the last few hours of the working week and a good portion of the lunch hour is spent in the local pub. No, the real issue is that any changes you make to a website will be live [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/why-is-my-ppc-campaign-not-converting/' rel='bookmark' title='Permanent Link: Why is my PPC Campaign not Converting?'>Why is my PPC Campaign not Converting?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/social-media-fail-twitter-has-denial-of-service-attack/' rel='bookmark' title='Permanent Link: Social Media Fail: Twitter Has Denial of Service Attack'>Social Media Fail: Twitter Has Denial of Service Attack</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ad Exchange Heralds New Dawn in Display Advertising for Google</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/ad-exchange-heralds-new-dawn-in-display-advertising-for-google/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/ad-exchange-heralds-new-dawn-in-display-advertising-for-google/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 16:29:15 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Ad Exchange]]></category>
		<category><![CDATA[Display ads]]></category>
		<category><![CDATA[Paid Adverts]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2461</guid>
		<description><![CDATA[Having already conquered paid adverts on SERPs, Google is now looking to do the same for display ads to. Ad Exchange is a new initiative that is designed to provide a forum for advertisers and hosts to meet and fill websites with wonderful advertisements.
Based around its already hugely successful DoubleClick display ad that Google acquired [...]


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</ol>]]></description>
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