Search Engine Marketing Blog

Harry Potter - Internet Marketing Wizard?

November 23, 2007 5:37 pm | Posted by Adrian

Fans of Harry Potter can now win a chance to appear in the next film, Harry Potter and the Half-Blood Prince.

In a tie-up between the Warner Brothers, the film’s producers and Microsoft UK, the software giant has now created a Harry Potter Microsite on its popular MSN network.

The competition launched 23rd November and runs until the 20th December. One lucky winner of the online quiz will get an opportunity to appear in Harry’s next movie.

This initiative is yet another example of the important role digital media now plays in the marketing of products.