August 20, 2008 9:04 am | Posted by Ben Norman
Google’s online ad revenues will continue to grow despite the US economical downturn according to data released by eMarketer.
They predict that Google’s online ad revenues in 2008 will increase by 27.4% in the US alone. Even in comparison the other leading search engines (Yahoo, MSN and AOL) which take 25.7% of all US online advertising dollars Google exceeds them with a staggering 30.7%.
It seems that even in economical downturn that the power of online marketing shows through and it’s no surprise that when other areas of marketing spend are dropping of that online advertising continues to grow.
So if you’re looking for where to get the biggest return on investment for your advertising spend then why not look into online advertising.
July 18, 2008 9:24 am | Posted by Adrian
Two recent snippets of news should bring some cheer amongst the incessant reports of recession and predictions of doom that seem to dominate the press at the moment.
Google announced yesterday that their revenue for the second quarter of 2008 topped $5.37 billion. This is an increase of 39% compared to the same period in 2007 and a small increase over quarter one of 2008.
Perhaps more importantly is the fact that within the UK, online shopping spend has increased by 38% in the first half of this year compared to the same period in 2007. The total amount spent online was £26.5 billion, according to findings recently published by IMRG and Capgemini.
UK shoppers now spend 17 pence in every pound online, almost 20% of total retail spending.
This could, of course, just be down to the fact that with many households feeling the squeeze they are turning online to ‘bag a bargain’ but hopefully the buoyant trend of Internet shopping will continue.
Hopefully we’ll be reporting more good news soon, including how rival London gangs have turned to hugging each other in a ‘love off’ and how Team GB are confident of winning at least one bronze medal in the Olympics*
*London, not Beijing
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