Online hubs have risen to prominence recently. Offering single pages of information, albeit largely advertorial (no matter how convert), they allow for a free exchange of ideas and advice. But they also allow you to stream numerous sources into one convenient place, providing a plethora of opportunities for information gatherers and producers.
If you look at most current hub pages, there’s a fair chance that they’ll be outwardly informative but also feature links to external sites – ordinarily as part of an extensive SEO link building strategy. However, hubs are more than just an opportunity to sell your wares; they provide the next leap in online communities.
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Real-time information flow could be coming to an Atom or RSS feed near you thanks to PubSubHubbub. It’s a simple concept with a complex infrastructure, but one which could prove hugely beneficial to a range of news seekers online.
Social media has often been lauded for its real-time information sharing capabilities. In fact not all that long ago I asked the hypothetical question ‘has Twitter made the RRS feed redundant?’ Back then it may have been true, but the emergence of the PubSubHubbub model from Google might well reverse all of that.
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To maintain a fresh and interesting blog these days you need a good source of top quality news sources. Whilst the big guns out there – TechCrunch, Econsultancy and Mashable to name but a few – dedicate time to researching and resourcing the very latest in breaking news, much of the industry remains dependent on re-spinning the latest articles with their own insight.
But with a greater emphasis placed on the immediacy of news, is an RSS feed to most efficient way of unearthing breaking stories any more? RSS will always have a place, it’s where you can go straight to a certain blog and get everything you need in one hit, whilst of course being informed about updates. However, Twitter has now stolen quite a good deal of its thunder.
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Real Simple Syndication is an XML based web feed format.
