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	<title>SEO Blog &#187; search engine marketing</title>
	<atom:link href="http://www.impactmedialtd.co.uk/blog/tag/search-engine-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.impactmedialtd.co.uk/blog</link>
	<description>A blog about search engine marketing, search engine optimisation (SEO) and Google AdWords Pay per Click</description>
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		<title>SEO in a Social Media Age</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/seo-in-a-social-media-age-2398/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/seo-in-a-social-media-age-2398/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 13:09:30 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[internet traffic]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[website marketing]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=26089</guid>
		<description><![CDATA[As Social Media continues to expand and lure in vast volumes of Internet traffic, where does its fustier, slower (methodical if you will) and more derided website marketing compadre, SEO, now fit in?
Search Engine Optimisation has been saddled with a reputation for being something of a shadowy practice; online alchemy, created to appease the search [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/7-reasons-why-seo-is-still-more-important-than-social-media-for-websites/' rel='bookmark' title='Permanent Link: 7 Reasons why SEO is still more Important than Social Media for Websites'>7 Reasons why SEO is still more Important than Social Media for Websites</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/social-media-fail-twitter-has-denial-of-service-attack/' rel='bookmark' title='Permanent Link: Social Media Fail: Twitter Has Denial of Service Attack'>Social Media Fail: Twitter Has Denial of Service Attack</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/seo-in-a-social-media-age-2398/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Becoming King of the SERPs</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/becoming-king-of-the-serps-9021/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/becoming-king-of-the-serps-9021/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 13:43:33 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Tour De France]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=23663</guid>
		<description><![CDATA[The polka dot adorned King of the Mountains jersey in Le Tour de France might be one of the toughest sporting challenges that nature and mankind have conjured, but online it is the summit of the SERPs that is the beguiling and often impossible goal faces a peloton of websites. 
For every keyword there can [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-news/google/googles-social-search-adds-further-personalisation-to-serps-937/' rel='bookmark' title='Permanent Link: Google&#8217;s Social Search Adds Further Personalisation to SERPs'>Google&#8217;s Social Search Adds Further Personalisation to SERPs</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/google-updates-or-how-i-learned-to-stop-worrying-and-carry-on-optimising/' rel='bookmark' title='Permanent Link: Google Updates: Or How I Learned to Stop Worrying and Carry on Optimising'>Google Updates: Or How I Learned to Stop Worrying and Carry on Optimising</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/becoming-king-of-the-serps-9021/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is the Most Effective Search Engine Marketing Strategy?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-the-most-effective-search-engine-marketing-strategy-732/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-the-most-effective-search-engine-marketing-strategy-732/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 09:00:20 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Search Engine Results Page]]></category>
		<category><![CDATA[serps]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=22071</guid>
		<description><![CDATA[As the search engines develop, so too do the potential avenues for effective marketing. So what exactly is the most effective Search Engine Marketing strategy?
Traditionally, the two ways in which you could improve your website&#8217;s visibility on search engines was through SEO and Pay per Click (PPC) advertising. Whilst they may remain at the forefront [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/impact-media-news/major-plc-appoint-impact-media-to-improve-their-search-engine-optimisation-strategy/' rel='bookmark' title='Permanent Link: Major plc Appoint Impact Media to Improve Their Search Engine Optimisation Strategy'>Major plc Appoint Impact Media to Improve Their Search Engine Optimisation Strategy</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-plan-your-internet-marketing-strategy/' rel='bookmark' title='Permanent Link: How to Plan Your Internet Marketing Strategy'>How to Plan Your Internet Marketing Strategy</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-the-most-effective-search-engine-marketing-strategy-732/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>7 Ways to Promote Your Website in 2010</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/7-ways-to-promote-your-website-in-2010/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/7-ways-to-promote-your-website-in-2010/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 16:14:15 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=16655</guid>
		<description><![CDATA[Still in the formative days of this new year, we look ahead at the 7 ways you can help your website get the level of attention you deserve in 2010.
Making bold predictions to cover a 365 day period, you can easily set yourself up for a fairly monumental fall. However, with this very much in [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-market-a-website-with-limited-resources/' rel='bookmark' title='Permanent Link: How to Market a Website With Limited Resources'>How to Market a Website With Limited Resources</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/7-ways-seo-can-help-ecommerce-websites/' rel='bookmark' title='Permanent Link: 7 Ways SEO Can Help Ecommerce Websites'>7 Ways SEO Can Help Ecommerce Websites</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managing your Online Marketing for Christmas (and Beyond)</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/managing-your-online-marketing-for-christmas-and-beyond/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/managing-your-online-marketing-for-christmas-and-beyond/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 08:47:37 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=11347</guid>
		<description><![CDATA[Christmas is the time of year where retailers, etailers and marketers go into overdrive. A surplus of consumers means that opportunities for good sales figures are abound. 
But it would be churlish to suggest that preparations start as we peel back the first door in our advent calendars; in truth, it goes back to the [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/12-adwords-tips-for-christmas/' rel='bookmark' title='Permanent Link: 12 AdWords Tips for Christmas'>12 AdWords Tips for Christmas</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/11-adwords-tips/' rel='bookmark' title='Permanent Link: 11 AdWords Tips'>11 AdWords Tips</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/managing-your-online-marketing-for-christmas-and-beyond/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2010 Promises to be an Interesting Year for SEO&#8230;</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/2010-promises-to-be-an-interesting-year-for-seo/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/2010-promises-to-be-an-interesting-year-for-seo/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 14:13:14 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Search Engine Marketing News]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=9774</guid>
		<description><![CDATA[As we approach the end of the year, there will inevitably be lots of articles and blog posts predicting what&#8217;s going to be happening in the world of search engine marketing for 2010.
Our own SEO Copywriter, Stephen Logan, has already posted his &#8216;What to look out for in the world of search in 2010&#8216; which [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/pay-per-click-news/links-bringing-traffic-could-become-more-popular-in-2010/' rel='bookmark' title='Permanent Link: Links Bringing Traffic &#8216;Could Become More Popular in 2010&#8242;'>Links Bringing Traffic &#8216;Could Become More Popular in 2010&#8242;</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/what-to-look-out-for-in-the-world-of-search-in-2010/' rel='bookmark' title='Permanent Link: What to Look Out For in the World of Search in 2010'>What to Look Out For in the World of Search in 2010</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing is not a Business Lifesaver</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-is-not-a-business-lifesaver/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-is-not-a-business-lifesaver/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 16:34:03 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[sensible]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2761</guid>
		<description><![CDATA[Without doubt, the Internet is a great place to be for anyone looking to sell products or services online.
Buying online is now very firmly in the mainstream and there are many businesses operating profitably online. Some of these have taken care of their own search engine marketing, whilst others have elected to use a specialist [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-determine-your-websites-best-landing-pages/' rel='bookmark' title='Permanent Link: How to determine your website&#8217;s best landing pages'>How to determine your website&#8217;s best landing pages</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-%e2%80%98bounce-rate%e2%80%99-and-how-can-you-reduce-it/' rel='bookmark' title='Permanent Link: What is ‘Bounce Rate’ and how can you Reduce it?'>What is ‘Bounce Rate’ and how can you Reduce it?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-is-not-a-business-lifesaver/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Selling your sevices with copy that sizzles</title>
		<link>http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/selling-your-sevices-with-copy-that-sizzles/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/selling-your-sevices-with-copy-that-sizzles/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 16:17:06 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo copywriting]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=1842</guid>
		<description><![CDATA[Business is all about communication. The interaction between a company and their clients, providers and customers is key to building a successful and profitable infrastructure. Online the principle remains the same, however the mode of communication is markedly changed.
Rather than being able to talk to visitors face-to-face in your store or offices, websites have to [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/6-tips-for-writing-exceptional-ecommerce-copy/' rel='bookmark' title='Permanent Link: 6 Tips for Writing Exceptional Ecommerce Copy'>6 Tips for Writing Exceptional Ecommerce Copy</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/creating-killer-copy-for-problematic-products/' rel='bookmark' title='Permanent Link: Creating Killer Copy for Problematic Products'>Creating Killer Copy for Problematic Products</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Government Regulation Really the Future for SEO?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/techcrunch-suggest-regulation-is-the-future-for-seo/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/techcrunch-suggest-regulation-is-the-future-for-seo/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 15:03:12 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[TechCrunch]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=1677</guid>
		<description><![CDATA[An article appeared today on TechCrunch pouring scorn on the domination of Google as well as the world of SEO and Search Engine Marketing; suggesting the time may have come to have Government regulation to oversee the entire industry.
Would this work? No. Would this be possible? Probably not. Google and their search compatriots wield a [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/internet-news/england-football-match-online-the-future-or-a-flash-in-the-pan/' rel='bookmark' title='Permanent Link: England Football Match Online: The Future or a Flash in the Pan?'>England Football Match Online: The Future or a Flash in the Pan?</a></li>
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</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/techcrunch-suggest-regulation-is-the-future-for-seo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>No Guarantees in SEO</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/no-guarantees-in-seo/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/no-guarantees-in-seo/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 15:15:13 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=1557</guid>
		<description><![CDATA[SEO and Internet marketing agencies are often given a bit of a rough ride. As an industry, it is not without its charlatans and is still tarnished by the bad old days of black hat upstarts propelling websites up the search rankings through the shadiest of methods.
Search engines have made it increasingly difficult for websites [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-seo/how-long-will-it-take-to-improve-my-websites-google-ranking/' rel='bookmark' title='Permanent Link: How Long Will it Take to Improve my Website&#8217;s Google Ranking?'>How Long Will it Take to Improve my Website&#8217;s Google Ranking?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/the-importance-of-keeping-website-content-fresh/' rel='bookmark' title='Permanent Link: The Importance of Keeping Website Content Fresh'>The Importance of Keeping Website Content Fresh</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Useful Firefox Plugins for Search Engine Marketing</title>
		<link>http://www.impactmedialtd.co.uk/blog/webmasters/useful-firefox-plugins-for-search-engine-marketing/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/webmasters/useful-firefox-plugins-for-search-engine-marketing/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 09:18:36 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[SEO Resources]]></category>
		<category><![CDATA[Webmasters]]></category>
		<category><![CDATA[Firefox Add-on Collections]]></category>
		<category><![CDATA[plugins]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=1402</guid>
		<description><![CDATA[Firefox have now started allowing &#8220;Add-on Collections&#8221; which is a great way for users of Firefox to share, or make public, their favourite plugins (add-ons) for a give topic.
One of those to already be made available is a &#8220;Best of Breed Firefox Collection for SEO and Internet Marketers&#8221; from Andy Beard. Andy&#8217;s assembled some very [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/internet-news/firefox-closing-in-on-billionth-download/' rel='bookmark' title='Permanent Link: Firefox Closing in on Billionth Download'>Firefox Closing in on Billionth Download</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/list-of-search-engine-marketing-blogs/' rel='bookmark' title='Permanent Link: List of Search Engine Marketing Blogs'>List of Search Engine Marketing Blogs</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>List of Search Engine Marketing Blogs</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/list-of-search-engine-marketing-blogs/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/list-of-search-engine-marketing-blogs/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 08:04:23 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[SEO Resources]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[BIGLIST]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=1343</guid>
		<description><![CDATA[We hope that you enjoy reading the information in our blog. It&#8217;s intended to be a mix of information for anyone interested in search engine marketing, together with observations and news stories related to the Internet and &#8220;search&#8221; in particular. We also use it, of course, to announce news related to Impact Media such as [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/internet-news/google-facebook-top-students-favourite-website-list/' rel='bookmark' title='Permanent Link: Google &#038; Facebook Top Student&#8217;s Favourite Website List'>Google &#038; Facebook Top Student&#8217;s Favourite Website List</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-news/wolfram-questioning-search-engine-superiority/' rel='bookmark' title='Permanent Link: Wolfram Questioning Search Engine Superiority'>Wolfram Questioning Search Engine Superiority</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Is Your Yahoo PPC Budget Disappearing Faster Than Before?</title>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/yahoo-search-marketing-pay-per-click-ppc/is-your-yahoo-ppc-budget-disappearing-faster-than-before/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/yahoo-search-marketing-pay-per-click-ppc/is-your-yahoo-ppc-budget-disappearing-faster-than-before/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 17:04:44 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Yahoo Search Marketing]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=924</guid>
		<description><![CDATA[Yahoo has recently updated the terms and conditions of its pay per click (PPC) advertising program to allow it to optimise your account.
I&#8217;m not going to repeat what has already been written on this topic but if you&#8217;re a Yahoo Search Marketing PPC client, it would be in your interest to read this summary from [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/pay-per-click-news/yahoo-offers-tips-on-effective-online-advertising/' rel='bookmark' title='Permanent Link: Yahoo! Offers Tips on Effective Online Advertising'>Yahoo! Offers Tips on Effective Online Advertising</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/the-plot-thickens-in-yahoo-microsoft-search-deal/' rel='bookmark' title='Permanent Link: The Plot Thickens in Yahoo-Microsoft Search Deal'>The Plot Thickens in Yahoo-Microsoft Search Deal</a></li>
</ol>]]></description>
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		</item>
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		<title>Search Engine Marketing: A Marketing Manager&#8217;s Guide</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-a-marketing-managers-guide/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-a-marketing-managers-guide/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 14:18:00 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[guide]]></category>
		<category><![CDATA[marketing manager]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=205</guid>
		<description><![CDATA[Search Engine Marketing (SEM) is the process of making your website (and therefore your product or service) appear in a prime position on search engine pages.  Of course, this is a highly competitive business, with thousand of businesses not only competing for primary positions on web SERPs (Search Engine Results Pages), but also thousands of [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-articles/a-marketing-managers-guide-to-online-marketing/' rel='bookmark' title='Permanent Link: A Marketing Manager&#8217;s Guide to Online Marketing'>A Marketing Manager&#8217;s Guide to Online Marketing</a></li>
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Search Engine Marketing Specialist</title>
		<link>http://www.impactmedialtd.co.uk/blog/impact-media-news/new-search-engine-marketing-specialist/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/impact-media-news/new-search-engine-marketing-specialist/#comments</comments>
		<pubDate>Tue, 06 May 2008 10:23:35 +0000</pubDate>
		<dc:creator>Ben Norman</dc:creator>
				<category><![CDATA[Impact Media News]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine marketing specialist]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/impact-media-news/new-search-engine-marketing-specialist/</guid>
		<description><![CDATA[Impact today welcomes new search engine marketing specialist Colin to the team.
Colin brings with him over 2 Years experience within the search engine marketing industry and will be specialising in creating and maintaining clients Pay Per Click (PPC) campaigns across a number of different search platforms.
Colin previously worked with accessibility market leaders Nomensa so he [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/glossary/search-engine-marketing-sem/' rel='bookmark' title='Permanent Link: Search Engine Marketing (SEM)'>Search Engine Marketing (SEM)</a></li>
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</ol>]]></description>
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		</item>
		<item>
		<title>It&#8217;s OK to Have a Search Marketing Job!</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/its-ok-to-have-a-search-marketing-job/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/its-ok-to-have-a-search-marketing-job/#comments</comments>
		<pubDate>Wed, 02 Jan 2008 17:20:56 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Impact Media News]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[impact media]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Recruitment]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[vacancies]]></category>
		<category><![CDATA[vacancy]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/search-marketing/its-ok-to-have-a-search-marketing-job/</guid>
		<description><![CDATA[With the ever increasing popularity of the Internet, it comes as no surprise that more and more people are finding a new career in search engine marketing.
The problem, of course, is how do you explain to someone else what it is you do exactly? Perhaps you shouldn&#8217;t worry? For my part, I just ask if [...]


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</ol>]]></description>
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		</item>
		<item>
		<title>The Importance of Search Engine Marketing</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-resources/the-importance-of-search-engine-marketing/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-resources/the-importance-of-search-engine-marketing/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 15:51:59 +0000</pubDate>
		<dc:creator>Ben Norman</dc:creator>
				<category><![CDATA[Search Engine Marketing Resources]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/search-marketing-resources/the-importance-of-search-engine-marketing/</guid>
		<description><![CDATA[Why is Search Engine Optimisation and Pay Per Click  advertising so important? 

The search engines are the web surfers first point of contact when it comes to finding what they want online and statistics show that over 90% go on to make a purchase / conversion. It would be a grave mistake to miss [...]


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</ol>]]></description>
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