Search Engine Marketing Blog

At Impact Media we believe the most important search engines are the ones that deliver the most traffic and this changes from country to country but for the UK and USA the big 3 are the same.

Google, Yahoo and MSN are the big 3 in question and control one big slice of the internet traffic, approximately 91% of all UK and 93.4% of the USA search engine traffic.

UK Search Engine Share:

USA Search Engine Share:

At Impact Media we offer the real deal and optimise website’s for the main 3 search engines so that you get quality relevant traffic to your website.

Bottom line, if your not in the top 3 search engines you are missing out on nearly all natural search enquires.

(Statistics from may 2006 Source: Hitwise)

After July’s announcement Ask.com has now gone live with AskEraser their new free privacy tool which can be enabled by its users and remain active for 24 months before it will need to be activated again.

This will mean that users can ultimately surf anonymously within the ASK.com search engine. This means that Ask will stop recording the searchers search queries and cookie information (Ip address, user Id, session Id and the complete query text).

If you do use the personalisation features on Ask using AskEraser will get rid of these along with other cookies stored on your computer.

It is unsure if this move will encourage many more users to use the Ask.com search engine over competitors such as Google, Yahoo and MSN but it is a good move and shows that they are making moves to further protect users privacy.