What are SERPs?
SERPs is a bit of industry jargon you may have heard used on various websites and is actually an acronym for Search Engine Results Page(s).
So whenever we refer to SERPs in the blog and elsewhere, it is in relation to the results pages generated by search engines in response to a search query. This incorporates everything from PPC adverts and organic search results, to news and local listings.
Why Does Fresh Content Help SEO?
SEO professionals are forever extolling the virtues of fresh content when it comes to improving the ranking of a site within search engines. The reason for this is simple, indexing of pages or, more importantly, the frequent indexing of your pages.
Whenever we update a website we give search engine crawlers fresh information to index. The more they visit your site, the greater your chances of improving your ranking for the all-important keywords on each individual pages. By improving linking structure, both externally and internally, we provide an easier passage for the spiders to crawl a site all of which goes to improve your ranking opportunities.
Why Does Website Content Need To Be Unique
There are a number of reasons for why you should write unique content for each page of your website. Duplicated copy, whether plagiarised from another site or from your own pages, can do more damage than good; particularly when it comes to visitor perception and search engine rankings.
Simply copying and pasting content from one page/site to another may provide a quick and easy solution, but it won’t benefit your website. Each page of a site ought to be fundamentally unique, therefore it needs to be treated as an individual entity; this includes having its own body copy, Meta and headings.
More…
How Does Website Content Improve SEO?
Content is an essential part of any website. It provides visitors with vital information, encourages them to navigate through the site (preferably to your major revenue pages) and engages with them. However, content also provides search engines with vital details regarding a website’s relevance to certain phrases.
Search engines all have their own unique complex algorithm, which manages their ranking system. Within this algorithm are numerous contributing factors, all of which are taken into account and used to create SERPs that will accurately reflect a user’s search term. One of the most important ranking factors is the content of your website.
More…
How Will Analytics Help My Website?
Analytics acts as the eyes and ears for a website. It produces in depth information on visitor habits, providing an insight that would otherwise prove impossible.
It doesn’t simply track the amount of clicks a website receives; most packages will be able to analyse how they found you, which pages they visited, how long they spent on the site and the page they exited from. This data is extremely important in the ongoing management and optimisation of any website.
More…
Why is Link Building Important to SEO?
Links are the lifeblood of the Internet. If there were an online currency, it would be represented by this network of interconnecting sites. As with any currency, your fiscal strength is determined by the amount you have in the bank; the more you have, the stronger your position.
The search engines have to act as a moderator for the Internet. It is there job to sift through the trillions of pages and order them in terms of relevance. To do this they first need to be able to judge a site’s authority, one of the key factors used to determine authority is by reviewing the linking structure.
More…
What is Local Search?
As a branch of SEO, Local Search is a process, or series of processes, designed to optimise a website within a specific geographical locality.
The primary benefit of Local Search is that it increases your website’s visibility when people look for businesses and services within their area. This helps to narrow your site’s focus, whilst helping to ensure that it is seen by consumers who are more likely to be interested in what you have to offer.
More…
What is SEO Copywriting?
In the simplest terms possible, SEO Copywriting refers to the writing of copy that has been optimised for use on Internet websites.
Whilst a Copywriter in the past may have produced content for advertising or marketing purposes, an SEO Copywriter is required to create site content that seamlessly integrates key terms and phrases. The reason behind it is to create website content that will inform users, whilst helping individual pages to gain strength and rank higher for their unique keywords.
More…
Why do rankings fluctuate?
It is not all that uncommon for rankings to go up as well as down over a period of time. Even following prolonged SEO work, there will be some terms that slip for a time before regaining their position. This can be just a few places or, in more extreme cases, dozens of rankings; so why does this happen?
Well there are a number of reasons for a fluctuation in rankings. The most common one, particularly where temporary shifts are concerned, is a reshuffling by the search engines. When the likes of Google or Yahoo make small changes to their algorithms, some sites may experience sudden drops or gains in their rankings. Over a short period of time these will level out and a stable position will emerge once again.
More…
Can You Guarantee a Top Ranking Position?
One of the most regularly questions asked and the easiest to answer, no we can’t. Nobody can in fact. The only way that anybody could guarantee a top spot is if they were working for the search engine itself and were privy to the extremely sensitive information that determines how the algorithm functions. Needless to say, that is extremely unlikely.
SEO is a process built around continuous development. Even the most seasoned specialists invest a great deal of time to learning each and every day; it doesn’t stop. There’s no magic answer in search engine optimisation, it’s about building knowledge and implementing the changes that will provide the greatest benefit to an individual site. Website strength is then gained over time, helping the search engines to see its value to the searchers and subsequently ascribing greater authority to the site and its pages.
More…
How Long Will it Take to Improve my Website’s Google Ranking?
There are no guarantees when it comes to SEO and rankings. SEO itself is a gradual process; whilst there are plenty of things that can be done immediately, search engines can take time to adjust their rankings.
Getting to the top on Google with any keyword or phrase, regardless of how popular it is, can take time. If competitors have a strong site, which was registered some time ago, it can be far more challenging to outrank them. Therefore defining niche terms, which are used rarely but are still searched for, is an integral part of kick-starting your website’s SEO strategy.
More…
Can a Blog Improve my Site’s SEO?
Blogs have become a major part of the way we read and report news. With the real-time distribution of information, made possible by the spread of social media, bookmarking and improved search engine indexing, the sharing of information has become far easier and more popular.
A blog may not have much in the way of a direct boost for your website’s SEO; however it will help you tap into the lucrative stream of online users seeking news and services. By attracting visitors to your blog, you can then redirect them to the monetising areas of your site, thus boosting your overall traffic.
More…
