Search Engine Marketing Blog

As a UK Search Engine Marketing Company, we provide our clients with regular reports and updates on how their SEO campaign is progressing. Part of our client reporting includes information on where their keywords are in the major search engines. This is almost a given but it should not be the only measurement of success, nor even the most important aspect.

If you are planning your own search engine optimisation campaign, you really need to focus on your keyword research and understand which phrases are going to bring in the most relevant visitors to your site. It is often the case that a site owner will go after a ‘vanity phrase’ which is often a single word, highly competitive and, even if you were to get a top spot, would not necessarily bring in the ‘right type’ of visitor.

You should try and understand what phrases are more likely to bring in prospects for what you offer rather than the glory of getting hundreds of worthless visits to your site. Quality, not quantity!

We always recommend that you use a good quality analytics package. There are many in the market but, for most site owners, Google Analytics is more than sufficient. Once you have your account set-up and have implemented the code to start tracking visits, you will be able to uncover valuable data about your site’s traffic and will be able to make informed decisions about how well your search engine marketing campaign is performing. For example, you will be able to set up funnels to see how visitors progress through your site and (ouch!), what point they leave.

You will be able to determine your bounce rate* by keywords and see very clearly where you may have rankings that are not adding value or your site needs improving to convert those visitors.

*What Does Bounce Rate Mean?

It’s only natural to want your site as high up the rankings as possible but relevance is key.

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If you’re a UK business wanting to get more from your online marketing, you should review our Search Engine Optimisation Services.

During our recent Business South show, we ran a competition for visitors to our stand to win a free ’starter’ Search Engine Optimisation Service.

We’ve now made the draw and the lucky winner was Steve McGrill of DemiFire Ltd. DemiFire are a leading Fire Safety solutions company based in Fareham, Hampshire. They offer a range of training, consultancy and testing services for companies with a responsibility for fire safety in the workplace.

We will now schedule in the free SEO service for DemiFire and look forward to increasing their site’s visibility in the search engines.

Why is Search Engine Optimisation and Pay Per Click advertising so important?

• The search engines are the web surfers first point of contact when it comes to finding what they want online and statistics show that over 90% go on to make a purchase / conversion. It would be a grave mistake to miss out on this amount of highly converting targeted traffic.

• If your website isn’t optimised for your specific keywords then you are practically invisible to your online target audience.

• Google, MSN Search, Yahoo! Search and Ask Jeeves between them powered 81% of all search traffic in the UK during September 2006.

• Having an effective and useful website will provide you with a 24 hour online sales representative that will be consistently available to prospective clients. If you produce relevant quality content that effectively sells your products then part of your sales pitch is already done for you and hasn’t taken up any of your time!

• Appearing in the search engine’s natural listings is completely free of charge making search engine optimisation extremely cost effective producing a fantastic ROI.

• An effectively managed Pay Per Click campaign can provide large quantities of pre-qualified leads within hours. The ad can be easily set up within minutes gaining you top placements in the major search engines and instantly bringing in highly converting traffic.

• You are in complete control of the budget and campaign meaning that you can determine your own daily, weekly or monthly budget, keywords and keywords phrases you want to appear for and how long you want to run the ad for.

If you have a business and are serious about getting the maximum exposure possible then you cannot overlook the power of the search engines.