October 8, 2008 12:40 pm | Posted by Adrian
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have just published data showing that investment in Internet advertising remains buoyant despite the uncertain economic climate.
Their research shows an increase in spend of some 15.2% for the first six months of 2008 compared to the same period in the previous year. In total, $11.5 billion was spent on Internet advertising which I used to think was a lot until I realised how much governments spend on bailing out badly managed financial institutions.
January 9, 2008 5:58 pm | Posted by Adrian
In a recent article published by eMarketer (Online to Pass TV Ad Spend in UK), they have completed an excellent review of a forecast by Group M that predicts UK Internet Advertising will exceed that spent on Television advertising by 2009.
If this is true, it would make the UK the first country to see spend on online advertising overtake that spent on TV.
This is not the only forecast that has predicted the UK to be leading the pack when it comes to Internet advertising with the IAB publishing a similar forecast in October 2006.
Overall, Group M forecasts 2008 online advertising spend to be £3.4 billion with 65% coming from search.
October 8, 2007 3:46 pm | Posted by Adrian
According to a recent survey commissioned by Internet Advertising Bureau UK, the amount of money invested in online advertising has risen to £1.33 billion for the first six months of this year compared to £917.2 million for the same period in 2006.
The survey goes on to suggest that this figure could reach £2.75 billion by the end of 2007.
Such has been the growth in UK Internet advertising that it now accounts for almost 15% of all UK advertising.
57.1% of the total spent to date has been invested in paid search, or Pay per Click (PPC). With £762.3 million spent, this is a 44% increase compared to 2006.
