Impact Media's SEO Blog

The jostling between Bing and Yahoo for the coveted role of the world’s second favourite search engine appears to be gaining pace. After early reports that Bing had already pegged back its far more established rival, it appears that conflict is really growing over the accuracy of these initial reports.

Statcounter and Hitwise are sending out different messages about who really is in the ascendency. Hitwise appear to suggest that while searches are up considerably, Bing’s market share is way down on Yahoo’s. However, Statcounter still shows that it is getting some good daily results, well ahead of Yahoo. Pandia provide a decent overview of the ups and downs in a recent blog.
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We recently had reason to suspect that one of our client’s Pay per Click campaigns was being targeted by one of their competitors. We suspected that they were clicking the ads to try and use up the daily budget early in the day. The trouble was how to identify who was clicking the Ads.

There are many expensive Click Fraud solutions available but we found a simple and free way of checking who was clicking the ads by using Statcounter.

By putting the Statcounter code on the website pages we were able to easily see the IP addresses of the clickers. This clearly showed that two Competitors were in fact clicking the ads. We then forwarded our findings to Google and hope this will result in a refund for our AdWords client.