Impact Media's SEO Blog

At last, Google have provided its AdWords advertisers with the ability to see statistics for the search network.

AdWords Search Partner Statistics

The search network (not to be confused with the content network) includes sites such as AOL and ask.com. All good stuff, but up to now you couldn’t see the data for these sites as it formed part of the general data from search traffic generally. Google AdWords Search Partner statistics have changed all of that though.

With access to these stats, AdWords account owners will now be able to review the Click through Rate (CTR) and conversions from Google’s search partners and be able to make a rational decision as to whether this is good quality traffic.

Well done Google and we look forward to seeing this data available in the reports. Oh, and being able to create search partners only campaigns!

When it comes to tracking and recording business website statistics, you will find that most web hosts will provide some kind of statistical package as part of your hosting arrangement.

However, these vary in quality and very often only give a superficial level of detail. If you’re a small business and serious with your Internet marketing efforts, be it search engine optimisation or pay per click, then you will want (need) to have a professional analytics package. There are many solutions out there, such as the brilliant Clicktracks Analyzer, but these solutions are often out of the reach for many small business owners.

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