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An excellent article has just been published by eMarketer which summarises the output from the recent DDB conference held in London.

Highlights include the fact that Google is apparently the 8th most popular UK TV channel based on audience attention. Even more scary (if your surname is Grade) is that Google’s revenues are 30x per hour more than those of ITV. Numbers for Setanta were not included…

All in all, a fascinating insight into how the Internet continues to eat in television revenues and how the various players in this competitive market are taking steps to respond.

Read eMarketer’s Delivering Digital Marketing article in full.

In a recent article published by eMarketer (Online to Pass TV Ad Spend in UK), they have completed an excellent review of a forecast by Group M that predicts UK Internet Advertising will exceed that spent on Television advertising by 2009.

If this is true, it would make the UK the first country to see spend on online advertising overtake that spent on TV.

This is not the only forecast that has predicted the UK to be leading the pack when it comes to Internet advertising with the IAB publishing a similar forecast in October 2006.

Overall, Group M forecasts 2008 online advertising spend to be £3.4 billion with 65% coming from search.