Search Engine Marketing Blog

In a recent article published by eMarketer (Online to Pass TV Ad Spend in UK), they have completed an excellent review of a forecast by Group M that predicts UK Internet Advertising will exceed that spent on Television advertising by 2009.

If this is true, it would make the UK the first country to see spend on online advertising overtake that spent on TV.

This is not the only forecast that has predicted the UK to be leading the pack when it comes to Internet advertising with the IAB publishing a similar forecast in October 2006.

Overall, Group M forecasts 2008 online advertising spend to be £3.4 billion with 65% coming from search.