Impact Media's SEO Blog

If you’ve been left wondering “how can I boost my website’s visibility?” you’ll be relieved to know that there are a number of potential avenues to explore. PPC advertising, strong links and improving content to be more keyword orientated are just a few of the common methods.

Leading search engines have their own methods of analysing and ranking websites. One thing that they all look for though is good quality new content that is regularly updated. So rather than going through your site and adding or adjusting existing pages to boost visibility, why not set up a news section or blog?

Blogs are a simple and highly effective marketing device. By writing exclusively about your industry, using personal insight and knowledge where applicable, you can provide an exceptional service to clients, both existing and potential, as well as to your site’s online presence. It’s an extremely straightforward way of providing an added dimension to a company website, whilst also helping boost your content and hopefully your online visibility.

Blogging for Business Success

Remember, a blog needn’t be simply stating the daily facts and figures within your own company. Whilst it is good to keep customers informed of what is going on, there’s a whole world of related information and news that can serve the same purpose. Relating your company’s activities with the latest industry news and events can provide an interesting spin on the latest breaking stories, helping generate additional interest from organic searches.

If you visit any successful website, you can be sure that there will be a blog in one guise or another; in fact many include a whole range of them for individual sectors. The quality of content is obviously integral to its credibility. If you don’t employ an SEO copywriter in-house or anybody else who can provide the same high level of focussed copy, then you may need to outsource to a specialist just to ensure that you’re getting the very best results from your blog.

Unique copy, written to the very highest standards with thoroughly researched keywords and titles used throughout, is what every business website should look to achieve on each and every page. This of course is true of a blog too. Your blog articles should be about creating an immediate impact, but always keep in mind that they can also help boost your long-term rankings too. As they are archived and stored on your site indefinitely, articles can really aid optimisation of the overall content; providing a vital additional source of keywords and phrases.

Boost Your Site’s Search Engine Visibility

Successful blogs generally tend to have a unique niche or something else that distinguishes them from any others. Creating a preferred writing tone, perhaps reflecting that used elsewhere in your site, whilst also maintaining regular updates will help visitors build up a trust of your company. This credibility boost may even help turn sceptical visitors into long-term clients or customers.

Best of all, blogs needn’t take up too much critical time. A short post here and there throughout the week, along with a few more detailed articles when larger news stories break, will help keep your site fresh and new, whilst also drawing in those search engine spiders for a closer examination. If you have the time to dedicate to it and are able to produce useful and informative articles with greater regularity, the results should follow suit.

As with anything in business though, you tend to get out of it what you choose to put into it. Regardless of your site’s status, the ability to improve its visibility is at your fingertips. Site content is quickly becoming the most important aspect in any SEO strategy. So whether creating a cutting edge blog or just filling your website’s pages, quality and clarity of the copy used is essential in improving your popularity with the search engines and your intended market.

When you’re writing copy for your website, you need to ensure that it’s SEO or Search Engine Optimisation friendly. Here are ten things to remember:

1. Write for your Reader
One of biggest mistakes people make with SEO Friendly Web Copy is trying to please the Search Engines at the cost of alienating the human visitors to their website. So your web copy should be written specifically to target your intended reader. This means imagining the site from the perspective of someone coming to it for the first time.

2. Clean Code
In order to get the most SEO value out of your website, your code needs to be crisp and clean. That means writing code that is well organised, well structured and correctly formatted. This will help your website’s relationship with the Search Engines stay friendly.

3. Use Images to Support the Main Message
A picture is worth a thousand words they say. But that doesn’t mean you should clutter your pages with unnecessary pictures. Find just the right images to support the main message of your website and each of its pages. Remember, Search Engines cannot read pictures, but your human visitors can really be persuaded by good quality, professional looking images.

4. Externalise Scripts
When using complex scripts such as Java, you can make your pages easier to read by placing the JavaScript into External Files. This will make them easier to read by Search Engines. If you must use JavaScript on your pages, consider placing it at the bottom of the page so that the Search Engines read your content first.

5. Keywords
Research your Keywords carefully, choose 2 or 3 priority Keywords and work them naturally into your web copy. There’s no point stuffing the pages with Keywords, as both the Search Engines and human visitors will find your pages of little value. Your copy needs to naturally feature your Keyword selections at the right density without losing its flow.

6. Use Headers
Your headers need to feature your keywords and your brand/company name. Search Engines often crawl this information first, so important decisions as to the relevance of your site are made at this point. Spend considerable time choosing the right copy for these Headers.

7. Copy Length
Keep your copy above 250 words if you wish to ensure that there’s enough space to get your message across without making the Keywords jar. Don’t waffle on to thousands of words; just keep your copy informative but to the point. People don’t read drivel and they won’t engage with reams and reams of text.

8. Benefits not Features
Describe the benefits that your product, service or company have to your potential customer or client. People don’t buy features, they want to know ‘What’s in it for me? When a prospective buyer reaches the point where they feel that your product or service would really benefit them, they will then consider buying.

9. Paragraphs
Keep your web copy to small bite sized paragraphs. Don’t give the reader too much work to do, web readers are lazier by nature and like to skip through to the important parts.

10. Proof Reading
Many people are so happy to have filled up their website with great copy that they forget to go back and proof read it. Silly mistakes make you and your comGpany seem thoughtless and unprofessional!

We hope this helps but if you’d rather spend your time managing your business, please review our search engine optimisation services page to see if we can be of assistance.