Bing make up some ground in the US, whilst Google achieve near domination of UK search volume, reaching 90%in the latest search engine market share statistics.
The new YaBing partnership appears to be bearing some fruit over in the US. Last month the two engines combined to control a sizeable 26.6% of the entire search market, taking a 2.1% chunk out of Google’s lead. Bing was the biggest gainer, leaping from 9.9% up to 12.5%. Yahoo slipped 0.3% down to 14.1%. However, according to Nielsen’s latest statistics, Google is the biggest loser; slumping to a mere 65.2% of the search market from 67.3% in December [see: Search Engine Market Share Statistics – February 2010].
On this side of the pond, things have been a little more settled. Google have reinforced their market dominance by reaching 90% of the total UK searches. This represents a gain of just 0.32% since last month. Bing has suffered a slight slip, going from 3.07% down to 2.98%. Certainly nothing to be too concerned about though.
More…
Latest figures show that Google has continued its search engine market dominance, Bing has made small gains and Yahoo are spiralling into search oblivion.
Once again we take a look at the search activity of users both sides of the pond to gauge how the search engine market is developing. Since our last report in November [see: Search Engine Market Share Statistics - November 2009], Google have continued to strengthen their vice-like grip on the industry whilst Bing have been picking up some of Yahoo’s deserters.
Google now control over two thirds of the U.S. market, extending their share from 65.4% in October up to 67.3% two months later (statistics courtesy of Nielsen). Here, the search giant is now just shy of a 90% share, being the engine of choice for 89.68% of all searches, which is in itself a 0.94% leap (figures from Hitwise). But for all these gains there have to be losses, and unfortunately for Yahoo! they have been the hardest hit.
More…
After what has been another incredibly busy, and often turbulent year in search engine marketing, we look forward to some of the potential stories to break or be resolved in 2010.
Google, the omnipresent overseer of all things search have continued to develop their algorithm with Vince update and discussions about Caffeine. They’ve developed Streetview, explored freely available ebooks, rolled out Wave and updated their search options. In short, Google have been busy.
Yahoo and Microsoft have set aside their differences and shaken hands on a entente-cordiale agreement, combining their powers in an attempt to save off the threat of Google becoming a mononpolising search super power.
More…
From an innovative Stanford search engine experiment from two students named Sergey and Larry back in 1996, Google (originally under a project name of BackRub) has seemingly grown exponentially. But today Google isn’t just known as the world’s number one search engine, it’s an online empire that has achieved everything from mapping the oceans to now dominating the news.
Last week Google received their highest ever amount of traffic to their UK news site. Whilst it is widely attributed to the influx of celebrity news stories, mostly revolving around the deaths of Patrick Swayze and Keith Floyd, as well as the more tabloid tales of Kanye West and Katie Price, the massive leap in popularity will have caught the eye of many.
More…
Microsoft’s (relatively) new search engine Bing has continued to eek away the lead of its more established counterparts, most notably Google. The latest figures from the US show that Bing now commands 8.9% of the search market there, up half a percent from 8.4%. Conversely, Google has since slumped by 0.3 of a percent down to 64.7% for the month of July.
This trend has continued in the search figures, with Bing attracting 29million additional searches; representing a 2.4% increase from June’s figure of 1.21billion. Once again, Google was impacted with a 4% loss of 352million; although with over seven times the total search volume of Bing, they won’t be overly worried.
More…
For so long industry types have mooted the next Google-killer, but today, with the announcement of the new and improved Google Caffeine project, the shoe appears to be firmly on the other foot. Rumours are abound that this could be the update that undermines SEO as it stands entirely; a completely new search logic that will require a completely different approach.
But putting conjecture and hearsay to one side for a moment, what is Google Caffeine really all about? Well, fundamentally its main purpose is to increase speed and improve results; nothing wrong with that at all. Relevancy and quality are also coming under the spotlight, particularly with news stories, with Google giving extra weighting to those sources it considers superior – not all that different to how it operates currently in truth.
More…
There have been few stories that have garnered quite so many virtual column inches as the Microsoft and Yahoo merger agreed earlier this week. The conclusion to a drawn out and often barbed takeover bid of the software giant and the second largest search firm has taken many by surprise.
Yes, Yahoo did the right thing by accepting that their search but somewhere in the process they have managed to lose the “boatloads of cash” Carol Bartz said they would have to be offered and replaced it with “boatloads of value.” Unfortunately investors appear to be more interested in the more tangible financial benefits of a cash heavy takeover, with 16% of their value wiped off almost as soon as the deal was struck.
More…
