Social Media Marketing Services

Social media, or Web 2.0, is basically the umbrella term for any method that allows groups and individuals to interact and share information.

This is mainly an Internet based concept though some social media groups 'go offline' to form cooperatives or engage in traditional networking events.

There has been a proliferation of social media sites and this burgeoning social space has led to many marketing opportunities for businesses looking to engage their target audience in new ways.

Not surprisingly, with such rapid growth, it can be difficult to categorise 'social media sites' but, by way of example, these are some of the sites with prominent profiles:

Ecademy
LinkedIn
Plaxo

These sites allow you to build a network of contacts and share information via clubs, groups and forums.

Digg
Delicious
Reddit

Use a social bookmarking service to store your favourite web sites/pages online and share with others.

Squidoo
Wet Paint
Hub Pages

As the name suggests, these sites act as a hub between websites in specific niches or topics.

Many build up a powerful link profile and can be viewed as authority sites for the topics they cover.

MySpace
Bebo
Facebook

These sites allow individuals to share profiles, news, gossip, photos and more.

They enjoy huge popularity but can be a marketing minefield due to the resistance of visitors to third party advertising.

The sites listed above are just the tip of the social media iceberg.

Twitter is an example of a social media site that has achieved a huge following in a short space of time and has achieved this by offering people a novel way to communicate online.

With so many social media sites online, the first thing you need to understand is your goals from any marketing strategy.

Secondly, you need to appreciate that there is not a simplistic approach to promoting your business within this sector.

Get it wrong and it could actually work against you with the potential to damage your business.

There are many situations where social marketing campaigns have backfired and cost both money and reputation to those companies who launched a marketing initiative without a clear understanding of the strategy.

However, get it right and you could find that your business benefits from an explosion in new visitors, your brand reputation enhanced and your main site's search engine rankings improving on the back of this raised profile.

Our team of Search Specialists have all gained experience within the social media environment.

Working with you to understand your goals, they can put together a coordinated marketing strategy that will work alongside your SEO campaign.

You'll need to take some action yourself but our team will work on your behalf to ensure that your business is represented in a positive way and that you end up with a campaign that enhances your reputation as well as providing a new source of visitors.

If you'd like to see how you can blend social media with your online marketing efforts, just complete your details below and one of our sales team will contact you for a no obligation chat about your business objectives:

SEM Testimonials & Case Studies

“ The Franchise Company’s website profile has significantly improved since we sought help from Impact Media, they are good to deal with and give excellent service. We will certainly continue to use them in the foreseeable future. ” Ken Rostron, Partner,
The Franchise Company.
“ When we started to work with Impact Media, SPI had zero search engine visibility. This dramatically changed, and even after a short period of time, SPI consistently ranked on page one. ” Frances Critchlow, Marketing Manager, SPI Lasers PLC.
“ Having worked with Impact Media for a few months we are delighted with the progress and advice to date. Our main sites have accelerated up the natural listings as a result and we anticipate top spot over the coming months. ” Rik Hellewell, MD,
Ovenu.
“ If I compare where we were in terms of web visibility, cpc management, number of registrations, sales etc to where we are now the numbers speak for themselves. ” Christian Ofri-Boateng, CEO,
ChristianSteven Software.
“ I was impressed with Impact Media from the first contact. Everyone within the company was efficient, informative and highly knowledgeable about their field. Most importantly, Impact Media has delivered. ” Jenny Disley-Jones, Marketing Manager,
Birmingham Prostate Clinic.
“ The results were immediate with the level of enquiries increasing, bringing benefits within a matter of days and with a substantial order from a new customer as a direct result of the campaign within the first month! ” Andy Wolfe, Sales Manager,
Cox Wokingham Plastics.
“ Impact Media are, in my opinion, the best in the business and unlike others haven't tied me into a long term contract. If Impact is confident enough in its abilities to work on this basis, then I am more than happy to trust its team! ” Keith Ward, MD,
I4C Phsychic Readings.